Asia Pacific Journal of Management and Education(APJME)
Vol 3, No 2 (2020): Asia Pacific Journal of Management and Education (APJME)

The Impact of Global Trends on Organization and Customer Satisfaction

Ming Hooi Chin (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Rui Yang Kong (Universiti Sains Malaysia)
Jia Ying Lee (Universiti Sains Malaysia)
Jia Hui Yee (Universiti Sains Malaysia)
Shelly Bhardwaj (ABES Engineering College Ghaziabad)
Pratima Chaudhary (ABES Engineering College Ghaziabad)
Rudresh Pandey (ABES Engineering College Ghaziabad)

Article Info

Publish Date
22 Jul 2020

Abstract

The study aims to examine the impact of global trends on "MakeMyTrip" company as well as its customer satisfaction. The study has been done with the help of information provided on the company's websites, people's personal experiences, various hypotheses, and some statistical data. Surveys are also done to collect data from customers about their hospitality experiences and satisfaction. The findings and results which are based on the facts provided by customers and organization website suggested that the global trend does give a significant impact on organization and customer satisfaction. The study is aimed to provide ideas and solutions for organizations based on the impacts shown.

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Journal Info
Asia Pacific Journal of Management and Education(APJME)
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

Asia Pasific Journal of Management and Education (APJME) is an academic and peer-reviewed publication on Management and Education scope around Asia Pasific. The aims of the APJME is to feature narrative, theoretical and empirically-based research articles related to management and education area. ...