Acman: Accounting and Management Journal
Vol. 1 No. 2 (2021): Acman: Accounting and Management Journal

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen : (Studi pada salah satu perusahaan jasa transportasi di Kota Bandung)

Aditia Aditia (STIE Pasundan, Bandung)
Anton Tirta Komara (STIE Pasundan, Bandung)
Nita Yura Roslina (STIE Pasundan, Bandung)
Lungguh Jatmika (STIE Pasundan, Bandung)

Article Info

Publish Date
15 Sep 2021

Abstract

This study aims to determine service quality and price on customer satisfaction. The research method used is a survey method on 100 customers at one of the transportation service providers in the city of Bandung. The path analysis technique is used to answer the problem formulation. The results show that the service quality variable and the price variable have a significant effect either partially or simultaneously on customer satisfaction; however, there are still several factors that influence customer satisfaction outside of this study. The study results recommend that the company's management provide directives and strict rules to bus officers always to pay attention and make time-efficient, for example, the time of bus departure and bus arrival on the destination route so that there are no delays.

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Journal Info
Acman: Accounting and Management Journal
Website

Abbrev

aj

Publisher

Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

Description

Topic related to these field can be Accounting and Management, entrepreneurship, finance and financial services, human resource management, marketing, industrial relations, insurance, intellectual property management, international business, logistics, management information systems, management and ...