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All Journal Acman: Accounting and Management Journal Majalah Bisnis & IPTEK
Jatmika, Lungguh
STIE Pasundan, Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

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Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen : (Studi pada salah satu perusahaan jasa transportasi di Kota Bandung) Aditia Aditia; Anton Tirta Komara; Nita Yura Roslina; Lungguh Jatmika
Acman: Accounting and Management Journal Vol. 1 No. 2 (2021): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.172 KB) | DOI: 10.55208/aj.v1i2.25

Abstract

This study aims to determine service quality and price on customer satisfaction. The research method used is a survey method on 100 customers at one of the transportation service providers in the city of Bandung. The path analysis technique is used to answer the problem formulation. The results show that the service quality variable and the price variable have a significant effect either partially or simultaneously on customer satisfaction; however, there are still several factors that influence customer satisfaction outside of this study. The study results recommend that the company's management provide directives and strict rules to bus officers always to pay attention and make time-efficient, for example, the time of bus departure and bus arrival on the destination route so that there are no delays.
PENGARUH BAURAN ECERAN (RETAILING MIX) TERHADAP CITRA YANG BERLAKU (CURRENT IMAGE) PADA ALFAMART DUSTIRA CIMAHI Lungguh Jatmika; Nita Yura Roslina
Majalah Bisnis & IPTEK Vol 10 No 1 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.396 KB)

Abstract

This study aims to determine how the effects of retail mix of brand image. This research is a quantitative research with descriptive and verifikatif data analysis. Technique of sample determination by using accidental sampling counted 30 respondents. The results showed that the retail mix entered in both categories and brand image entered in either category. The effect of retail mix on brand image amounted to 43.56%. It is stated that the formation of the current on Alfamart Dustira Cimahi also determined by other factors of 56.44% which is not examined in this study. Keywords: retail mix, brand image.
Co-Authors Aditia Aditia Komara, Anton Tirta Roslina, Nita Yura