Dinasti International Journal of Digital Business Management
Vol. 3 No. 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - J

DETERMINATION OF PURCHASE DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND SERVICE QUALITY (REVIEW LITERATURE OF MARKETING MANAGEMENT)

Ali, Hapzi (Unknown)
Rivai Zainal, Veithzal (Unknown)
Rafqi Ilhamalimy, Ridho (Unknown)

Article Info

Publish Date
20 Jan 2022

Abstract

The purpose of writing Literature Review Papers is to determine the effect of service quality and brand image variables on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results show that service quality affects purchasing decisions, service quality affects consumer satisfaction, brand image affects purchasing decisions, brand image affects consumer satisfaction and purchasing decisions affects consumer satisfaction.

Copyrights © 2021




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Journal Info
Dinasti International Journal of Digital Business Management
Website

Abbrev

DIJDBM

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research ...