Jurnal Ipteks Terapan : research of applied science and education
Vol. 14 No. 3 (2020): Re Publish Issue

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT IN BUILDING BRANDING LAUAK BADA BUSINESS AT MANDEH TOURISM AREA

Radius Prawiro (Universitas Putra Indonesia “YPTK” Padang)
Novi Trisna (Universitas Putra Indonesia “YPTK” Padang)
Annisak Izzaty Jamhur (Universitas Putra Indonesia “YPTK” Padang)

Article Info

Publish Date
30 Sep 2020

Abstract

The concept of CRM is a concept aimed at establishing a good relationship with the customer. The concept ofCRM appears based on the paradigm that sellers should be able to maintain the loyalty of consumers who buytheir products. The business strategies found in the CRM concept aims to increase customer satisfaction so that itcan improve consumer loyalty. In this era of digital and globalization nowadays, where information is soaccessible and enjoyed by all circles using the application Pika CRM is very helpful business people inmarketing their products, a strong brand can make it very easy to know and sell to consumers because brandingor brand users feel so very important to have. Many companies and independent business units currently dependon the brand to market the products they produce so that they can sell easily with a brand that is already knownto the community. One of the growing business units currently is a business unit of the side dish of the Mandeharea of West Sumatra's south coast. Therefore, the important role of good and interesting branding is necessaryto increase the sales of the Mandeh area side dishes at a higher price

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Journal Info
Jurnal Ipteks Terapan : research of applied science and education
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Abbrev

jit

Publisher

Lembaga Layanan Pendidikan Tinggi Wilayah X

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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

Description

The journal focuses on publishing unpublished original research results anywhere such as: the research result on applied science and education such as: curriculum development and learning, character education, technology and instructional innovation, and learning evaluation. the research result on ...