JDM (Jurnal Dinamika Manajemen)
Vol 13, No 1 (2022): Maret 2022 (DOAJ Indexed)

Self-Brand Connection: a Literature Review and Directions for Further Research

Seminari, Ni Ketut (Unknown)
Rahyuda, I Ketut (Unknown)
Sukaatmaja, I Putu Gde (Unknown)
Sukawati, Tjok Gde Raka (Unknown)

Article Info

Publish Date
27 Mar 2022

Abstract

Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different conceptualizations of self-brand connections, boundary con- ditions of self-brand connections on brand associations, psychological mechanisms of self-brand connections, theoretical foundations of self-brand connections, and methodological approaches of self-brand connections used in prior literature. The objective of this study is to outlines avenues for opportunities in future research based on previous research.

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Journal Info
JDM (Jurnal Dinamika Manajemen)
Website

Abbrev

jdm

Publisher

Universitas Negeri Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge ...