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All Journal Buletin Studi Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JDM (Jurnal Dinamika Manajemen) International Journal of Social Science and Business International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Applied Business and International Management Media Riset Bisnis & Manajemen
I Ketut Rahyuda
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
Jurnal Dinamika Manajemen Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
THE ROLE OF INNOVATION IN MEDIATING MARKET ORIENTATION TO COMPANY PERFORMANCE Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Innovation in Mediating Market Orientation to Company Performance Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Self-Brand Connection: a Literature Review and Directions for Further Research Seminari, Ni Ketut; Rahyuda, I Ketut; Sukaatmaja, I Putu Gde; Sukawati, Tjok Gde Raka
JDM (Jurnal Dinamika Manajemen) Vol 13, No 1 (2022): Maret 2022 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i1.32439

Abstract

Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different conceptualizations of self-brand connections, boundary con- ditions of self-brand connections on brand associations, psychological mechanisms of self-brand connections, theoretical foundations of self-brand connections, and methodological approaches of self-brand connections used in prior literature. The objective of this study is to outlines avenues for opportunities in future research based on previous research.
PERAN KOMITMEN ORGANISASIONAL MEMEDIASI HUBUNGAN KEPUASAN KERJA DENGAN KUALITAS LAYANAN DI HOTEL JIMBARWANA I Komang Dwinda Murjana; Ketut Rahyuda; I Gede Riana
Buletin Studi Ekonomi VOL.21.NO.1.FEBRUARI.2016 (PP 1-114)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.389 KB)

Abstract

Kualitas Layanan. Penelitian ini bertujuan untuk menganalisis peran komitmen organisasional sebagaipemediasi pengaruh kepuasan kerja terhadap kualitas layanan. Penelitian ini dilakukan di Hotel Jimbarwanadengan menggunakan sampel jenuh yaitu 35 orang karyawan. Data dikumpulkan dengan melakukaninterview dan penyebaran kuesioner. Selanjutnya data yang telah terkumpul dianalisis denganmenggunakan analisis deskriptif dan analisis Partial Least Square. Hasil penelitian ini menyimpulkanbahwa kepuasan kerja berpengaruh positif signifikan terhadap komitmen organisasional dan kualitas layanan, namun komitmen organisasional ditemukan berpengaruh positif tidak signifikan terhadap kualitaslayanan. Ditemukan pula bahwa komitmen organisasional tidak memediasi pengaruh kepuasan kerjaterhadap kualitas layanan. Implikasi penelitian ini menunjukkan bahwa kepuasan kerja menjadi prediktorutama dari kualitas layanan. Kepuasan kerja berpengaruh tidak langsung dan tidak signifikan terhadapkualitas layanan melalui komitmen organisasional. Kata kunci : kepuasan kerja, komitmen organisasional, dan kualitas layanan
PENGARUH CITRA TOKO DAN KUALITAS PELAYANAN TERHADAP KEPERCAYAAN PELANGGAN SERTA NIAT BELI PRODUK PRIVATE LABEL ALFAMART I Gede Wiratama; Ketut Rahyuda; Ni Nyoman Kerti Yasa
Buletin Studi Ekonomi VOL.22.NO.2. AGUSTUS 2017 (PP 113-261)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.468 KB)

Abstract

Alfamart is one of the biggest retail company in Indonesia that has private label products as a corporatecompetitive strategy. The sales of Alfamart’s private label products still below the national products.Therefore, the company should develop internal and external strategies to increase customer purchaseintention toward Alfamart’s private label products.The purpose of this study was to describe the effectsof store image and service quality to customer trust and purchase intentions toward private label products.This study used 200 respondents with purposive sampling technique and analyzed by Structural EquationModeling (SEM). The results showed that the effects of store image and service quality were significantlypositive on customer trust and customer purchase intention, as well as the effect of customer trust wassignificantly positive on customer purchase intention. Research implication showed that the organizationshould manage internal and external factor to increase purchase intention.Keywords: store image, service quality, customer trust, purchase intention
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN GARUDA INDONESIA DI DENPASAR AA Ayu Atika Paramitha Wendha; I Ketut Rahyuda; I Gst Agung Ketut Gede Suasana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 1 Tahun 2013
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.098 KB)

Abstract

The aim of this research is to know the effect of service quality on satisfaction and loyalty on Garuda Indonesia passengers in Denpasar. Respondent of this research at least 17 years old who use the services of Garuda Indonesia at least three times in this year. The number of respondents on this research defined 180 respondents by using sampling technique that is purposive sampling. This research used analysis od Structural Equation Modeling (SEM) with the help of AMOS program. The result of this research showed that the hypothesisare supported : 1) service quality has positive and significant impact on satisfaction, 2) satisfaction has positive and significant impact on loyalty, 3) service quality has positive and significant impact on loyaltyof Garuda Indonesia in Denpasar.
PENGARUH PENGALAMAN MEMBELI PRODUK FASHION TERHADAP NIAT MEMBELI KEMBALI MELALUI KEPUASAN DAN KEPERCAYAAN PELANGGAN Ni Putu Widantari Suandana; Ketut Rahyuda; Ni Nyoman Kerti Yasa
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.458 KB)

Abstract

repurchase intention through customer satisfaction and trust. Data obtained through questionnaires to 100respondents through purposive sampling for Internet users in Denpasar who have ever bought fashion productsthrough online at least twice in six months. The analysis technique used in this study is the Partial LeastSquare and for intervening variables using Sobel test and effect size. The result of this research shows thatonline fashion buying experience significantly and positively influence the online repurchase intention. Thecustomer satisfaction and trust also significantly and positively influence online repurchase intention. Thecustomer satisfaction also influences their trust positively and significantly. The customer satisfaction andtrust emerges as mediating variable of the influence of online fashion product buying experience on onlinerepurchase intention.
PENGARUH KEPRIBADIAN MEREK TERHADAP KOMITMEN DAN KEPERCAYAAN MEREK, SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK Made Dwi Utari; I Ketut Rahyuda; I Gusti Ayu Ketut Giantari
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.163 KB) | DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p06

Abstract

Perilaku konsumsi masyarakat yang dipengaruhi oleh kesadarannya pada kerusakan lingkungan menjadi latar belakang dilakukannya penelitian ini. Penelitian ini bertujuan untuk menjelaskan pengaruh kepribadian merek terhadap kepercayaan dan komitmen merek, yang kemudian mengakibatkan loyalitas merek salah satu produk kosmetik dan perawatan diri organik di Kota Denpasar. Data dikumpulkan dengan metode survei menggunakan instrumen kuesioner. Teknik pengambilan sampel adalah purposive sampling berjumlah 150 responden, kemudian data dianalisis dengan SEM (Structural Equation Modelling). Hasil penelitian adalah kepribadian merek berpengaruh positif signifikan terhadap komitmen dan kepercayaan merek. Begitu juga dengan komitmen merek dan kepercayaan merek, ditemukan berpengaruh positif signifikan terhadap loyalitas merek. Implikasi teoritis penelitian ini adalah memperkaya konsep kepribadian merek yang ditemukan oleh Aaker (1997). Implikasi praktis bagi perusahaan produk ini adalah memperkuat dimensi kehandalan yang merepresentasikan kepribadian merek, indikator setia mengkonsumsi produk dalam waktu yang lama yang merepresentasikan komitmen merek, dan indikator konsistensi kualitas yang merepresentasikan kepercayaan merek dalam rangka meningkatkan loyalitas merek.
Co-Authors A.A Sagung Ayu Wulandari,, A.A Sagung Ayu A.A. Sg. Ani Ariani AA Ayu Atika Paramitha Wendha Ade Santoso Chandra Adi Krisna Agung Ratih Saraswati Anggara Reza Aditya Putra Arieta Sara Trikrisna Cokorda Agung Nata Arimbawa Cokorda Istri Gita Apsari Dewi Gede Bayu Rahanatha Hesti Wulandari I Gede Riana I Gede Wiratama I Gst. A. Kt. Gd. Suasana I Gusti Agung Ayu Permata Saraswati I Gusti Ayu Ketut Giantari I Gusti Ngurah Bagus Adi Mas Putra I Komang Dwinda Murjana I Made Wardana I Made Weli Moksaoka I Made Yoga Ananda Putra I Nyoman Nurcaya I Putu Gde Sukaatmadja Ida Ayu Ruby Kuberasyani Jennifer Chandra Yuliani JJC Rangga Damayana Made Aryawan Made Dwi Utari Made Indira Sari Parthady Maya Devi Linardi Meitha Evirasanti Muhammad Farid Al Habib Ni Kadek Tjintiadewi Ni Ketut Rahayu Laksmi Uttami Ni Ketut Seminari Ni Made Ari Puspa Dewi Ni Made Dwipayani Ni Nyoman Inten Kemara Septiana Putri Ni Nyoman Kerti Yasa Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dila Ardelia Ni Putu Vanissa Kameswari Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Sri Suprapti Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Priartrini Sentot Kristanto Setyo Ananto Sri Suprapti Sukaatmaja, I Putu Gde Tjok Gde Raka Sukawati Wayan Ardani Wayan Ardani Wayan Sanjaya Yenna Kurnia Suseno