Articles
<![CDATA[Exploring the Values of Local Wisdom as Sustainable Tourism Attractions ]]>
<![CDATA[Andari, Rini]]>;
<![CDATA[Supartha, I Wayan Gede]]>;
<![CDATA[Riana, I Gede]]>;
<![CDATA[Sukawati, Tjokorda Gde Raka]]>
<![CDATA[ International Journal of Social Science and Business Vol 4, No 4 (2020) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v4i4.29178
<![CDATA[Sustainable tourism is a concept that is aspired to be realized in the tourism industry so that natural and cultural resources can be preserved and enjoyed for generations to come. This research explores a variety of tourist attractions based on local wisdom values as an effort to create sustainable tourism. Kampung Banceuy is one of the traditional villages that has various values of local wisdom which is still preserved today and is able to attract many tourists. The method used in this research is an explorative qualitative approach. The data collection technique is done by direct observation, interviews, and documentation. Data analysis techniques were carried out in an interactive way and continued until completion, so that the data was saturated. The informants in this study were 9 people consisting of traditional leaders, communities, tourism managers, and tourists. The results showed that the value of local wisdom that can be a tourist attraction is village celebration events, cultural festivals, natural tourist attractions, and community life that has educational value. These various tourist attractions are not only oriented towards economic benefits but also act as a medium for the conservation of noble socio-cultural and environmental values as well as having educational value for tourists through the experience of tourism activities. The practice of the value of local wisdom that is still maintained is expected to always be passed on to the younger generation and can be of benefit to many parties, therefore this tourism activity always requires support from various parties.]]>
<![CDATA[Self-Brand Connection: a Literature Review and Directions for Further Research ]]>
<![CDATA[Seminari, Ni Ketut]]>;
<![CDATA[Rahyuda, I Ketut]]>;
<![CDATA[Sukaatmaja, I Putu Gde]]>;
<![CDATA[Sukawati, Tjok Gde Raka]]>
<![CDATA[ JDM (Jurnal Dinamika Manajemen) Vol 13, No 1 (2022): Maret 2022 (DOAJ Indexed) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics, Universitas Negeri Semarang ]]>
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DOI: 10.15294/jdm.v13i1.32439
<![CDATA[Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different conceptualizations of self-brand connections, boundary con- ditions of self-brand connections on brand associations, psychological mechanisms of self-brand connections, theoretical foundations of self-brand connections, and methodological approaches of self-brand connections used in prior literature. The objective of this study is to outlines avenues for opportunities in future research based on previous research.]]>
<![CDATA[ANTESEDEN DAN HASIL UJI COBA MODEL CONSUMERS ONLINE TOURISM CONFUSION DARI PERSPEKTIF KONSUMEN PRODUK PARIWISATA (Studi Pada Warga Negara Indonesia) ]]>
<![CDATA[Gede Bayu Rahanatha]]>;
<![CDATA[Tjok Gde Raka Sukawati]]>;
<![CDATA[Martina Carissa Dewi]]>;
<![CDATA[Sarah Yulinar Adiputri]]>
<![CDATA[ Buletin Studi Ekonomi VOL.22.NO.2. AGUSTUS 2017 (PP 113-261) ]]>
Publisher : <![CDATA[Buletin Studi Ekonomi ]]>
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<![CDATA[Rapid flow of information through on the Internet has tended to be confusion (confusion) among users. It will cause potential customers perform undesired actions. This study will confirm the Consumers Online Tourism Confusion Model on Indonesian citizen. The population in this study are: Citizen of Indonesia who are at least 18 years, using online media (internet) in seeking information on tourism products and are planning a trip (vacation). This research is analysed by using regression method with a total 100 respondents being involved. The results showed that learning orientation and price consciousness variables bring negative and significant effect on consumer confusion, while the level of need for cognition brings positive and significant impact on consumer confusion. The results of this study suggest that the company in particular that rely on product differentiation as a competitive advantage, should continue to use other media in implementing marketing communications strategies in order to avoid consumer confusion.]]>
<![CDATA[PENGARUH BRAND IMAGE, PERCEIVED VALUE DAN TRUST TERHADAP NIAT BELI ULANG SALDO E-WALLET GOPAY ]]>
<![CDATA[I Gede Agus Sastrawan]]>;
<![CDATA[Tjok Gede Raka Sukawati]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.10.NO.06.TAHUN.2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2021.v10.i06.p03
<![CDATA[Repurchase appear from the intention of repurchase, repurchase intention is an action taken by the consumer after the purchase process. Components that affect repurchase intentions include brand image, perceived value and trust. This research aims to find out how these components affect GoPay e-wallet users in Denpasar. The sample size used in this study amounted to 140 respondents GoPay e-wallet users in Denpasar City using purposive sampling method on the sampling. Google forms are used to help distribute questionnaires to respondents. This study uses multiple linear analysis techniques as data analysis techniques. This study obtained the results that (1) brand image has a positive and significant effect on the repurchase intentions (2) perceived value has a significant positive effect on the repurchase intention (3) trust has a significant positive effect on the repurchase intention. Based on this research, it is concluded that good brand image, perceived value, and trust greatly influence the repurchase intention of balances on GoPay e-wallet users in Denpasar City.]]>
<![CDATA[PERAN EMOTIONAL RESPONSE KONSUMEN DALAM MEMEDIASI PENGARUH STORE ENVIRONMENT TERHADAP IMPULSE BUYING (SURVEI PEMBELI DI CARREFOUR KOTA DENPASAR) ]]>
<![CDATA[Arya Diana Putra]]>;
<![CDATA[Tjok Gde Raka Sukawati]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 1 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the role of emotional response in the consumer environment to mediate the effect of store impulse buying is done at the buyer at Carrefour Denpasar. This study uses qualitative research is by using observation and questionnaires to 140 buyers in Carrefour Denpasar. The data analysis technique used is structural equation modeling (SEM). Obtained findings that the store environment variable positive and significant impact on impulse buying and store environment variable positive and significant effect on positive emotions. Furthermore, it was found that the emotional response variables and significant positive effect on impulse buying. Finally, the emotional response in mediating store significant effect on the environment of impulse buying.]]>
<![CDATA[PERAN CITRA MEREK MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Ida Bagus Dicky Darmajaya]]>;
<![CDATA[Tjok Gede Raka Sukawati]]>
<![CDATA[ E-Jurnal Manajemen Vol 7 No 12 (2018) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2018.v07.i12.p01
<![CDATA[Penelitian ini dilakukan pada konsumen produk KFC di Kota Denpasar dengan jumlah sampel sebanyak 110 responden. Penentuan sampel menggunakan metode non probability sampling. Data dikumpulkan melalui kuesioner. Teknik analisis data yang digunakan adalah teknik analisis jalur (path analysis) dan Uji Sobel. Berdasarkan hasil penelitian yang dilakukan, ditemukan bahwa kualitas produk berpengaruh secara positif dan signifikan terhadap citra merek, hal tersebut berarti semakin baik kualitas produkmaka akan semakin tinggi citra merek. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, hal ini menunjukkan semakin baik kualitas produk yang dirasakan maka akan semakin tinggi tingkat keputusan pembelian. Citra merek berpengaruh secara positif dan signifikan terhadap keputusan pembelian, hal tersebut berarti semakin tinggi citra merek maka akan semakin tinggi tingkat keputusan pembelian. Citra merek mampu memediasi pengaruh kualitas produk terhadap keputusan pembelian, hal tersebut berarti citra merek memediasi pengaruh kualitas produk ke keputusan pembelian secara parsial. Kata Kunci: kualitas produk, citra merek, keputusan pembelian]]>
<![CDATA[PERAN KEPERCAYAAN DALAM MEMEDIASI KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PRODUK HIJAU MEREK HERBALIFE ]]>
<![CDATA[I Gede Mingga Suarmita]]>;
<![CDATA[Tjok Gde Raka Sukawati]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 3 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i03.p05
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh kepuasan pelanggan terhadap loyalitas pelanggan Herbalife di kota Denpasar, untuk mengetahui pengaruh kepuasan pelanggan dan loyalitas pelanggan terhadap kepercayaan pelanggan Herbalife di kota Denpasar, serta untuk mengetahui peran kepercayaan memediasi pengaruh kepuasan pelanggan terhadap loyalitas pelanggan Herbalife di kota Denpasar. Populasi dalam penelitian ini adalah seluruh konsumen yang menggunakan produk hijau Herbalife di kota Denpasar. Metode penentuan sampel pada penelitian ini adalah nonprobability sampling yaitu teknik purposive sampling yang menggunakan pertimbangan bahwa responden minimal menempuh jenjang pendidikan SMA dan sudah mengkonsumsi produk hijau merek Herbalife minimal 1 tahun, sehingga ditentukan jumlah sampel sebanyak 100 orang responden. Hasil penelitian menunjukkan bahwa : 1) Kepuasan pelanggan berpengaruh positif dan signfikan terhadap kepercayaan pelanggan Herbalife di Kota Denpasar; 2) Kepuasan pelanggan berpengaruh positif dan signfikan terhadap loyalitas pelanggan Herbalife di Kota Denpasar; 3) Kepercayaan berpengaruh positif dan signifikan terhadap Loyalitas pelanggan Herbalife di Kota Denpasar; dan 4) Kepercayaan secara positif dan signifikan memediasi pengaruh kepuasan pelanggan terhadap loyalitas pelanggan Herbalife di Kota Denpasar. Kata kunci: loyalitas pelanggan, kepuasan pelanggan, kepercayaan, produk hijau]]>
<![CDATA[PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN NIAT PEMBELIAN ULANG (Studi Pada Oli Sepada Motor Merek Eni di Kota Denpasar) ]]>
<![CDATA[Andy Tejantara]]>;
<![CDATA[Tjok Gde Raka Sukawati]]>
<![CDATA[ E-Jurnal Manajemen Vol 7 No 10 (2018) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2018.v07.i10.p17
<![CDATA[This study aims to determine the effect of marketing mix to customer satisfaction to improve repurchase intention. The study was conducted in Denpasar City with the number of samples taken as many as 120 people. The method used is non probability sampling. Data were collected by survey method which distributed questioner to respondent. Data analysis technique used is PLS (Partial Least Square). Based on the analysis results found that (marketing mix) product quality, price perception, distribution channel and promotion appeal positively and significantly influence to customer satisfaction. This shows that the better the quality of the product, the perception of the price, the distribution channels and the attractiveness of the promotion will create customer satisfaction. Customers who are satisfied with a product will create repurchase intentions. Companies can create repurchase intentions for their products through increased customer satisfaction. Keywords: marketing mix, customer satisfaction, repurchase intention]]>
<![CDATA[BRAND IMAGE MEMEDIASI WOM TERHADAP NIAT MENGGUNAKAN WEDDING SERVICE DI CAHYA DEWI BEAUTY SALON DENPASAR ]]>
<![CDATA[Komang Yulia Pertiwi]]>;
<![CDATA[Tjok Gde Raka Sukawati]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 5 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[akan jasa wedding service. Penelitian dilakukan untuk menguji pengaruh brand image dalam memediasi word of mouth (wom) pada niat konsumen untuk menggunakan wedding service di Cahya Dewi Beauty Salon. Penelitian dilakukan di Kota Denpasar menggunakan purposive sampling dengan sampel sebanyak 100 responden dan pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis jalur digunakan sebagai teknik analisis dalam penelitian dan disertai pengujian Uji Sobel untuk menguji hipotesis yang diajukan. Hasil penelitian ini menunjukkan bahwa masing-masing variabel wom dan brand image secara signifikan berpengaruh positif pada niat beli, selain itu brand image juga memediasi hubungan wom terhadap niat beli. Hal ini mengindikasikan bahwa secara keseluruhan sikap terhadap merek dipengaruhi oleh wom dan brand image suatu produk serta brand image dapat memperkuat hubungan wom terhadap niat beli.]]>
<![CDATA[PENGARUH MERCHANDISE DAN ATMOSFER GERAI TERHADAP NILAI HEDONIK DAN PERILAKU PEMBELIAN IMPULSIF DI LIPPO MALL KUTA ]]>
<![CDATA[A A Diah Setiawati]]>;
<![CDATA[Tjok. Gde Raka Sukawati]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 9 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Tujuan dari penelitian ini untuk menguji pengaruh merchandise dan atmosfer gerai terhadap nilai hedonik dan pembelian impulsif di Lippo Mall Kuta. Variabel yang diteliti pada penelitian ini adalah variabel merchandise, atmosfer gerai, nilai hedonik dan perilaku pembelian impulsif. Jumlah sampel yang diambil sebanyak 160 responden di Lippo Mall Kuta, dengan menggunakan metode non-probability sampling berbentuk purposive sampling. Data dikumpulkan melalui penyebaran kuesioner. Teknik analisis yang digunakan adalah path analysis. Berdasarkan hasil analisis ditemukan bahwa variabel merchandise berpengaruh positif dan signifikan terhadap nilai hedonik, variabel atmosfer gerai berpengaruh positif dan signifikan terhadap nilai hedonik, variabel merchandise berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif di Lippo Mall Kuta, variabel atmosfer gerai berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif di Lippo Mall Kuta, dan variabel nilai hedonik berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif di Lippo Mall Kuta.]]>
