Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis

Tour / Travel Business Planning Strategies In The New Normal Era

Muhammad Reynaldi Aulia (Universitas Padjadjaran)
Evi Novianti (Unknown)
yustikasari yustikasari (Unknown)

Article Info

Publish Date
31 Mar 2022

Abstract

The emergence of the COVID-19 pandemic gave rise to a new social lifestyle, which was then called the era of new-normal. This change has an impact on the tourism business sector, especially the travel/tour business due to changes in consumer behavior trends. This journal aims to know how the travel/tour business planning strategy is good in the new normal era by using the library research method. The results of this study are a good travel/tour business planning strategy in the new normal era where the preparation emphasizes technology adaptation, cleanliness, security, and the uniqueness of the products and services offered.

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Journal Info
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Website

Abbrev

jimb

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made ...