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All Journal Golden Ratio of Mapping Idea and Literature Format
Dedi Juniansyah
Universitas Muslim Indonesia, Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions Dedi Juniansyah; Aditya Halim Perdana Kusuma Putra; Haerdiansyah Syahnur; Sabri Hasan; Syamsu Nujum
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.133

Abstract

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.
Co-Authors Haerdiansyah Syahnur Putra, Aditya Halim Perdana Kusuma Sabri Hasan Syamsu Nujum