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All Journal Golden Ratio of Mapping Idea and Literature Format Journal of Management Sains (JMS)
Sabri Hasan
Universitas Muslim Indonesia, Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions Dedi Juniansyah; Aditya Halim Perdana Kusuma Putra; Haerdiansyah Syahnur; Sabri Hasan; Syamsu Nujum
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.133

Abstract

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.
Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Andi Fadel Pradana Pradana; Sabri Hasan; Aditya Halim Perdana Kusuma Putra; Rastina Kalla
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

Abstract

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.
Pengaruh Konsep Low-Cost Carrier dan Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan pada Maskapai Lion Airlines di Indonesia Vivid Violin; Mahfudnurnajamuddin; Sabri Hasan; Muhlis Sufri
Journal of Management Science (JMS) Vol. 3 No. 1 (2022): Januari - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v3i1.957

Abstract

Penelitian ini dilakukan bertujuan untuk : (1) Menganalisis pengaruh pengaruh konsep Low-Cost Carrier terhadap kepuasan pelanggan pada maskapai penerbangan Lion Airlines (2) Menganalisis pengaruh kualitas layanan terhadap kepuasan pelanggan pada maskapai penerbangan Lion Airlines(3) Menganalisis pengaruh konsep Low-Cost Carrier terhadap loyalitas pelanggan pada maskapai penerbangan Lion Airlines. Penelitian ini menggunakan pendekatan kuantitatif dengan memakai data primer dan sekunder melalui kuesioner sebanyak 396 responden. Penelitian ini dlakukan di Bandara Soekarno Hatta Jakarta, Bandara Juanda Surabaya dan Bandara Sultan Hasanuddin Makassar Data dianalisis menggunakan program SEM AMOS. Hasil penelitian ini menunjukkan bahwa: (1) Low-Cost Carrier berpengaruh positif dan tidak signifikan terhadap Kepuasan pelanggan maskapai penerbangan Lion Air. (2) Kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan maskapai penerbangan Lion AIrlines. (3 Low-Cost Carrier mempunyai pengaruh positif dan signifikan terhadap loyalitas maskapai penerbangan Lion AIrlines (5) Kualitas Layanan berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan maskapai penerbangan Lion Air (6) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan maskapai Lion Air, (8) Low-Cost Carrier berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan maskapai Lion Air. (9) Kualitas Layanan berpengaruh negatif dan tidak signifikan terhadap loyalitas pelanggan maskapai Lion Air. (10) Teknologi pemasaran berpengaruh positif dan signifikan terhadap loyalitas pelanggan maskapai lion Air melalui kepuasan pelanggan. Hal ini menunjukkan bahwa Low-Cost Carrier berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan maskapai lion air melalui kepuasan pelanggan.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Andi Fadel Pradana Pradana Dedi Juniansyah Haerdiansyah Syahnur Mahfudnurnajamuddin, Mahfudnurnajamuddin Muhlis Sufri Rastina Kalla Syamsu Nujum Vivid Violin