Riau Journal of Empowerment
Vol 5 No 1 (2022)

Pengembangan toolkit standarisasi UMKM katering dan kuliner bagi UMKM food community Bandung

Arry Widodo (Universitas Telkom)
Retno Setyorini (Universitas Telkom)
Astadi Pangarso (Universitas Telkom)
Taufan Umbara (Universitas Telkom)
Akhmad Yunan (Universitas Telkom)
Yulia Nur Hasanah (Universitas Telkom)
Patrick Adolf Telnoni (Universitas Telkom)
Rizza Indah Mega Mandasari (Universitas Telkom)
Pramuko Aji (Universitas Telkom)



Article Info

Publish Date
29 Apr 2022

Abstract

The culinary business increasingly attracting new business investors and also increasing the competition because a lot of competitors are entering the culinary business. Innovation is needed to increase the competitiveness of a business. Currently, 48.9% of Micro, Small, and Medium Enterprises (MSMEs) are engaged in the primary sector which focuses on agriculture, fisheries, livestock, and forestry. This emphasizes the important role of MSMEs as a strategic sector in national economic development and distributing development results. The Covid-19 not only impacted large businesses but also the MSME, especially the social restriction policy. Conventionally, MSMEs rely on face-to-face transactions in their transactions but now trading activities are carried out digitally, which has proven to be growing rapidly during the pandemic. However, compared to large businesses MSMEs tend to find it difficult to move from conventional to digital activities. MSMEs need expertise in the development of digital content and the use of an attractive and hygienic toolkit. So, in this community service activity, we propose the development of the MSME Catering and Culinary Standardization Toolkit and the UMKM Food Community as a partner.

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Journal Info

Abbrev

raje

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

Description

Riau Journal of Empowerment is a journal containing a collection of articles on community service activities by academics and practitioners. The scope of Riau Journal of Empowerment is the result of service activities for society empowerment from various disciplines. ...