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All Journal Jurnal Manajemen Indonesia SEIKO : Journal of Management & Business Riau Journal of Empowerment
Taufan Umbara
Universitas Telkom
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

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Human-Centered Sustainable University Model Rina Djunita Pasaribu; Aris Hartaman; Moh.Riza Sutjipto; Taufan Umbara; Ridwan Purwanadita; Apriani Masfiroh
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.4316

Abstract

In Society 5.0, the central concept is Human-Centered and supported by super-smart technology that frees humans from burdened workloads and allows humans to innovate new values ??without limits. All of this results in prosperity for everyone and that is the achievement of the global Sustainable Development Goals (SDGs). The application of this concept must be realized by all stakeholders of the nation, including universities that are responsible for the education of the younger generation. However, the implementation of sustainability university has been very numerous, varied, and there is no clear definition in the literature or practice. This study aims to develop a Human-Centered sustainable model that can be used as a reference in implementation. The research method used is qualitative by conducting library research, interviews and observations. Respondents and objects of interviews and observations are Telkom University’s sustainability teams and programs/ projects. The result of this study is a Human-Centered sustainable university model that is recommended as an implementation reference, not only for Telkom University but also for other universities with similar characteristics. Keywords—Human-Centered; Sustainability; Tridharma; University; Model
Pengembangan toolkit standarisasi UMKM katering dan kuliner bagi UMKM food community Bandung Arry Widodo; Retno Setyorini; Astadi Pangarso; Taufan Umbara; Akhmad Yunan; Yulia Nur Hasanah; Patrick Adolf Telnoni; Rizza Indah Mega Mandasari; Pramuko Aji
Riau Journal of Empowerment Vol 5 No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.1.25-36

Abstract

The culinary business increasingly attracting new business investors and also increasing the competition because a lot of competitors are entering the culinary business. Innovation is needed to increase the competitiveness of a business. Currently, 48.9% of Micro, Small, and Medium Enterprises (MSMEs) are engaged in the primary sector which focuses on agriculture, fisheries, livestock, and forestry. This emphasizes the important role of MSMEs as a strategic sector in national economic development and distributing development results. The Covid-19 not only impacted large businesses but also the MSME, especially the social restriction policy. Conventionally, MSMEs rely on face-to-face transactions in their transactions but now trading activities are carried out digitally, which has proven to be growing rapidly during the pandemic. However, compared to large businesses MSMEs tend to find it difficult to move from conventional to digital activities. MSMEs need expertise in the development of digital content and the use of an attractive and hygienic toolkit. So, in this community service activity, we propose the development of the MSME Catering and Culinary Standardization Toolkit and the UMKM Food Community as a partner.
Analisis Profil Konsumen Co-working Space Puco Rooftop Bali Menggunakan Peta Empati I Gusti Ngurah bagus Warditya Ningrat; Taufan Umbara
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2538

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dan mengidentifikasi profil konsumen Co-Working Space PUCO Rooftop. Penelitian ini memfokuskan kepada konsumennya dimana ingin mengetahui apa yang benar-benar dibutuhkan, diinginkan, dan dipikirkan oleh konsumen. Profil konsumen merupakan suatu cara agar lebih mempermudah perusahaan untuk menentukan siapakah segmen konsumen yang akan dilayani, menentukan bagaimana cara agar nilai yang dibuat sesuai dengan kebutuhan calon konsumen tersebut dan perusahaan bisa menyampaikan nilai secara efektif yang dimiliki untuk memenuhi kebutuhan konsumen tersebut. Metode penelitian yang digunakan pada penelitian ini yaitu metode penelitan deskriptif kualitatif yang melibatkan tiga informan atau narasumber yang merupakan member dari PUCO Rooftop. Teknik samplingnya yaitu purposive sampling, sedangkan untuk teknik pengumpulan data yaitu dengan metode wawancara yang menggunakan triangulasi sumber. Pada penelitian ini data narasumber diolah menggunakan tools Peta Empati yang terdiri dari terdiri dari See, Hear, Think & Feel, Say & Do, Pain, dan Gain. Peta empati dapat digunakan sebagai alat dalam menganalisis profil konsumen karena peta empati dapat menganalisis profil konsumen berdasarkankan pendekatan internal konsumen yang menjadi target dari pembagian indera-indera yang biasa digunakan oleh konsumen untuk memenuhi keinginannya mendapatkan produk sesuai harapan. Hasil dari penelitian ini yaitu bahwa dapat disimpulkan profil konsumen PUCO Rooftop yaitu ketertarikan akan harga yang murah dengan fasilitas yang memadai, temap yang memiliki design menarik dan juga memiliki suasana yang bisa memberikan ketenangan agar para member dapat melakukan pekerjaannya dengan lebih fokus. Kata kunci : Profil konsumen, Peta Empati, dan Co-Working Space
Co-Authors Akhmad Yunan Apriani Masfiroh ARIS HARTAMAN Arry Widodo Astadi Pangarso I Gusti Ngurah bagus Warditya Ningrat Moh.Riza Sutjipto Patrick Adolf Telnoni Pramuko Aji Retno Setyorini Ridwan Purwanadita Rina Djunita Pasaribu Rizza Indah Mega Mandasari Yulia Nur Hasanah