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All Journal Jurnal Kesehatan Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Riau Journal of Empowerment Jurnal Ilmu Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal ADAM : Jurnal Pengabdian Masyarakat ASEAN Marketing Journal Media Riset Bisnis & Manajemen eProceedings of Management Community Service Seminar and Community Engagement (COSECANT)
Yulia Nur Hasanah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Physics Public Health Social Sciences Other

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Analisis Halal Supply Chain pada Usaha Mikro Kecil Menengah (UMKM) Makanan di Kota Bandung Fauzan Aziz; Retno Setyorini; Yulia Nur Hasanah
Jurnal Ilmiah Ekonomi Islam Vol 7, No 1 (2021): JIEI : Vol. 7, No. 1, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.287 KB) | DOI: 10.29040/jiei.v7i1.1936

Abstract

The halal supply chain is a concept where halal is not only seen as raw materials and production processes but also involves in the supply chain process. Indonesia, as the country with the largest Muslim population in the world, only has 20% of products that are halal certified, especially food Small Medium Enterprise (SMEs) in Bandung who most of which do not have halal certification. Therefore, this study aims to conduct a Halal Supply Chain Analysis of Small Medium Enterprise (SME) in Bandung. This research uses quantitative research methods with an associative descriptive approach. The sampling technique used simple random sampling with a total sample size of 94 food SMEs in Bandung. The data analysis technique used the Structural Equation Model-Partial Least Square (SEM-PLS) method. Based on the research results, the success factor of Halal Supply Chain has a positive and significant effect on the Implementation of Halal Supply Chain in Food SMEs in Bandung, with a contribution of 63.8%, and the remaining 36.2% is explained by other factors not examined. This shows that the implementation of the Halal Supply Chain will be successful if SMEs pay attention to each success factor of the Halal Supply Chain.
Analysis of Content Marketing and Online Advertising on Brand Awareness for Halal Skincare Products Brands Yulia Nur Hasanah; Fauzan Aziz
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i1.007

Abstract

Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competing to create marketing content and utilize all digital media to create online advertisements to help their brand can be recognized by consumers. So, this research aims to analyze the impact of content marketing and online advertising on brand awareness for halal skincare product brands in Indonesia.Methodology: This research uses descriptive causality research and three variables, namely content marketing, and online advertising, and brand awareness. The data in the research was collected using questionnaires with 385 respondents and processed using Partial Least Square (PLS). The hypothesis testing using the F-test and coefficient of determination.Finding: It found a positive impact of content marketing and online advertising on brand awareness, both partially and simultaneously. Furthermore, content marketing and online advertising have an impact of 91.20% on brand awareness.Conclusion: According to the findings content marketing and online advertising can increase brand awareness both particularly and simultaneously. 
Pengembangan toolkit standarisasi UMKM katering dan kuliner bagi UMKM food community Bandung Arry Widodo; Retno Setyorini; Astadi Pangarso; Taufan Umbara; Akhmad Yunan; Yulia Nur Hasanah; Patrick Adolf Telnoni; Rizza Indah Mega Mandasari; Pramuko Aji
Riau Journal of Empowerment Vol 5 No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.1.25-36

Abstract

The culinary business increasingly attracting new business investors and also increasing the competition because a lot of competitors are entering the culinary business. Innovation is needed to increase the competitiveness of a business. Currently, 48.9% of Micro, Small, and Medium Enterprises (MSMEs) are engaged in the primary sector which focuses on agriculture, fisheries, livestock, and forestry. This emphasizes the important role of MSMEs as a strategic sector in national economic development and distributing development results. The Covid-19 not only impacted large businesses but also the MSME, especially the social restriction policy. Conventionally, MSMEs rely on face-to-face transactions in their transactions but now trading activities are carried out digitally, which has proven to be growing rapidly during the pandemic. However, compared to large businesses MSMEs tend to find it difficult to move from conventional to digital activities. MSMEs need expertise in the development of digital content and the use of an attractive and hygienic toolkit. So, in this community service activity, we propose the development of the MSME Catering and Culinary Standardization Toolkit and the UMKM Food Community as a partner.
PERBEDAAN DAYA HIDUP NYAMUK Aedes aegypti SETELAH DIPAPAR LC50 EKSTRAK BANGLE (Zingiber purpureum) DAN ANTI NYAMUK CAIR BERBAHAN AKTIF D-ALLETHRIN DAN TRANSFLUTRIN Yulia Nur Hasanah; Nur Endah Wahyuningsih; Yusniar Hanani D.
Jurnal Kesehatan Masyarakat (Undip) Vol 3, No 1 (2015): JANUARI
Publisher : Fakultas Kesehatan Masyarakat Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.808 KB) | DOI: 10.14710/jkm.v3i1.11553

Abstract

Dengue hemorrhagic fever is a disease caused by the dengue virus and transmitted by Aedes aegypti. Mostly, mosquito control uses synthetic insecticides that can cause resistance in mosquitoes and pollution in the environment so we can choose alternative natural insecticides from plants such as bangle (Zingiber purpureum) which contain essential oils, saponins, flavonoids, tannins and resins. This study aimed to analyze the difference vitality of Aedes aegypti L. after exposed LC50 bangle extract (zingiber purpureum Roxb.) and liquid mosquito insecticides d-allethrin and transflutrin. This study was a true experiment with post test only group design used Aedes aegypti population with aged 2-5 days are reared in B2P2VRP Laboratory in Salatiga, Central Java and use 900 mosquitoes for samples. Results of probit analysis LC50 of bangle extract was 660.000 ppm, d-allethrin was 36 ppm and transfluthrin was 27 ppm. The study showed difference of longevity Aedes aegypti among control and exposed group bangle, bangle and d-allethrin, bangle and transfluthrin (p = 0.0001)(Post Hoc, Tukey). There was no difference of  Aedes aegypti longevity among the control, d-allethrin (p = 0.074) and transfluthrin (p = 0.999), moreover there was also no difference of Aedes aegypti longevity between  exposed group d-allethrin and transfluthrin (p = 0.094). The result showed no difference the number of surviving Aedes aegypti among control, exposed group of bangle, d-allethrin and transfluthrin (p = 0,607) (Kruskal Wallis).
THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG Hasanah, Yulia Nur; Aziz, Fauzan
ASEAN Marketing Journal Vol. 13, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer of coffee shop in Bandung area. A method of successive interval (MSI) and Partial Least Square (PLS) was used as a method to analyse this data Research Findings: The results shows that green marketing and brand image have a significant effect on repeat purchases simultaneously and separately. Based on these results, consumers of coffee shops in Bandung were able to explain that 65.6% of repeated purchases were influenced by green marketing and brand image while the remaining 34.4% was influenced by other factors. Theoretical Contribution/Originality: By understanding that the green marketing and brand image can influencing the repeat purchase of consumer of coffee shop in Bandung, one can compare future studies especially in the field of marketing management materials. Practitioner/Policy Implication: The results of this research can be used to help practitioner to develop and improve marketing strategies more effectively and efficiently, especially for coffee shop that target people in the city of Bandung as their consumers. Research Limitation/Implication: geography, number of sample, simple method
ANALYSIS OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER RESPONSE THROUGH BRAND EQUITY ON DEAR ME BEAUTY Dhiya nabilah; Yulia Nur Hasanah
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (727.534 KB)

Abstract

Purpose -This study analyzes the effect of social media marketing activities on customer response through brand equity in Dear Me beauty. A survey was conducted with 100 respondents who participated in and used Dear me beauty products.Design/Methodology/Approach-The method used in this research is quantitative with descriptive and casual research. The sampling technique used is non-probability sampling with purposive sampling and multiple regression analysis with 100 respondents.Findings - Based on the results of descriptive analysis, social media marketing activities and brand equity are included in the very good category. Meanwhile, consumer responses are in a good category. The results show that social media marketing influences brand equity and consumer response. Furthermore, brand equity influences consumer response. Lastly, social media marketing influences consumer response through brand equity.Value-This research uses different theories such as Kotler & Keller's theory of brand equity dimensions.
The Influence of the Service Marketing Mix on The Purchase Decision of The Tutoring of Ganesha Operation Cilegon City Lola Monica Sumarto; Yulia Nur Hasanah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6373

Abstract

Education is one of the most important needs for humans. The growth of various tutorings has become an interesting phenomenon for the world of education in Indonesia. One of the tutorings whose existence is already widely known is Ganesha Operation (GO). This study aims to find out the influence of marketing newness on the purchasing decision of Ganesha Operation Tutoring in Cilegon City. The research method used is descriptive using quantitative methods involving 100 respondents of parents of Ganesha operation tutoring students in Cilegon City. The sampling technique used is non-probability sampling with a purposive sampling type. In this study, respondent data was processed using the SPSS 25 for Windows application. The results of the study based on a descriptive analysis for the marketing mix variable are already in the excellent category by 88% and the purchase decision variable is already in the very good category by 88%. The marketing mix had a positive and significant effect on purchasing decisions with a magnitude of influence of 67.2% and the remaining 32.8% influenced by other factors that were not studied.
The Influence of Social Media Marketing and Price on Purchase Decisions Through Brand Image as An Intervening Variable (Samsung Smartphone) Mutiara Firda Rosdiana; Yulia Nur Hasanah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6350

Abstract

Currently, Indonesia has several companies that have marketed their goods or services through social media. One of the companies that use social media to inform their products is the Samsung company that uses Instagram accounts to inform their newest products. Samsung is the most popular smartphone manufacturer in Asia and the world. But there are many other competitors who are trying to shift Samsung's power. The method used in this research is using quantitative research methods with descriptive and causal research types. The population used in this study, namely the Indonesian people who use Samsung smartphones with a sample of 120 respondents. Sampling used in this study, namely the purposive sampling method. The data analysis technique used the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The results of the descriptive analysis show that Social Media Marketing, Price and Purchase Decisions are in good category while Brand Image is in very good category. From the results of the hypothesis that Social media marketing has an effect on Brand Image, Price has an effect on Brand Image, Social media marketing has no effect on Purchase Decisions, Price has an effect on Purchase Decisions, Brand Image has an effect on Purchase Decisions, Social media marketing has an effect on Purchase Decisions through Brand Image, Price has an effect on Purchase Decision through Brand Image, Social media marketing and Price has an effect on Purchase Decision through Brand Image.
PENDAMPINGAN KONTEKS ENTREPRENEURSHIP BAGI PPDB TELKOM SCHOOL (SMK PARIWISATA TELKOM BANDUNG) Yulia Nur Hasanah; Sherly Artadita
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.776 KB) | DOI: 10.25124/cosecant.v2i2.18534

Abstract

Di zaman modern saat ini begitu banyak institusi sekolah menengah atas yang menyediakan program-program unik guna menjawab tantangan global saat ini. Salah satunya yakni SMK Pariwisata Bandung yang memiliki keunikan adanya program entrepeneruship yang dimiliki. Namun sayangnya, belum banyak masyarakat mengetahui akan hal tersebut. Oleh karenanya, kini pengenalan program entrepreneurship menjadi fokus tim PPDB SMK Pariwisata Telkom Bandung supaya dapat menjelaskan serta menawarkannya kepada masyarakat guna mencapai target jumlah siswa/i baru. Untuk memenuhi target tersebut, maka tim PPDB perlu untuk mengembangkan konten-konten terkait program entrepreneurship yang sekiranya mampu menarik minat tidak hanya calon siswa namun juga para orangtua untuk mendaftar di SMK Pariwisata Telkom Bandung. Melihat situasi dan masalah tersebut maka kegiatan pengabdian masyarakat ini memiliki tujuan untuk memberikan pengetahuan kepada panitia Penerimaan Peserta Didik Baru (PPDB) SMK Pariwisata Telkom Bandung mengenai konteks entrepreneurship yang akan dibawa selama kegiatan PPDB.Kata Kunci: entrepreneurship, konten, pemasaran, pendampingan
Analisis Faktor yang Memengaruhi Loyalitas Pasien di Rumah Sakit Umum Daerah Reza Rahmadi Hasibuan; Yulia Nur Hasanah; Rustina Dewi; Purwatiningsih Purwatiningsih
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.89

Abstract

The purpose of this study was to analyze the factors that influence patient satisfaction and loyalty in regional public hospitals. This study used a survey with 235 participants and used Structural Equation Modeling (SEM) to get the research results. The results show that the patient is not at all affected by the service quality of RSUD Dr. M. Ashari Pemalang. The happiness of patients at RSUD Dr. M. Ashari Pemalang was influenced by their estimate of hospital prices. The positive corporate image of RSUD Dr. M. Ashari Pemalang is useful for patients in making decisions. RSUD Dr. M. Ashari Pemalang does not care about improving the quality of his services because his patients remain loyal. The impression of a price that benefits patients at RSUD Dr. M. Ashari Pemalang has a direct impact on practice retention rates. There is a positive relationship between the image of RS Dr. M. Ashari Pemalang with patient retention.
Co-Authors Akhmad Yunan Aldi Akbar Amalina Dewi Kumalasari Anita Silvianita Arry Widodo Astadi Pangarso Dhiya nabilah Fajar Kartiko Fauzan Aziz Fauzan Aziz Fauzan Aziz Fitriani Nur Utami Hamzah, Salshabilla Adinda Hasibuan, Reza Rahmadi Lola Monica Sumarto Mutiara Firda Rosdiana Nadia Farah Putri Kusuma Nur Endah Wahyuningsih Nurafni Rubiyanti Patrick Adolf Telnoni Pramuko Aji Purwatiningsih Purwatiningsih Putra Tri Akram Retno Setyorini Rizza Indah Mega Mandasari Romat Saragih Rustina Dewi Sherly Artadita Sita Deliyana Firmialy Taufan Umbara Yusniar Hanani D.