JURNAL MANAJEMEN
Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)

INFLUENCE OF MARKETING RELATIONSHIPS, CUSTOMER VALUE, AND TRUST ON CUSTOMER LOYALTY (CASE STUDY ON USERS OF BPJS HEALTH BATU ROTOK VILLAGE)

Abdul Salam (Universitas Teknologi Sumbawa)
Adi Susanto (Unknown)

Article Info

Publish Date
05 Jun 2022

Abstract

This study aims to test the effect of relationship marketing, customer value, and trust on customer loyalty at BPJS Kesehatan customers in Baturotok village, Sumbawa Region. Samples in the study earned with nonprobability sampling were announced to 100 respondents. The research uses the quantitative method. The data obtained were analyzed techniques through software SPSS 16. The results of the analysis in this study indicated that (1) the relationship marketing variable of use has significant customer loyalty. (2) variable customer value has no effect and is not significant has customer loyalty. (3) variable trust no effect and not significant have customer loyalty.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL MANAJEMEN
Website

Abbrev

jpim

Publisher

Universitas Islam Lamongan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

MANAJEMEN mencakup: 1. Manajemen Pemasaran 2. Manajemen Strategic 3. Manajemen Sumber Daya Manusia 4. Manajemen Produksi 5. Manajemen Keuangan ...