Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022

Pelatihan Digital Marketing Ibu Rumah Tangga Pelaku Usaha Mikro Di Kelurahan Pojok Kota Kediri

Rr. Forijati (Universitas Nusantara PGRI Kediri)
Sugiono Sugiono (Universitas Nusantara PGRI Kediri)
M. Anas (Universitas Nusantara PGRI Kediri)
Mochamad Muchson (Universitas Nusantara PGRI Kediri)
Subagyo Subagyo (Universitas Nusantara PGRI Kediri)
Tri Winarsih (Unknown)

Article Info

Publish Date
21 Jun 2022

Abstract

One of the roles of housewives in strengthening the economy is to open a business so that their household needs are fulfilled. However, business management that has been carried out so far is in a simple way, so efforts are needed on how to market their products so that they can survive in trade competition. The purpose of this service is to provide digital marketing training for housewives with training methods and accompanied by product photography training. Then the results that can be taken show that the potential of housewives actually has an influence on the household economy so that it is maintained. Digital marketing training for housewives in the Corner Village of Kediri is expected to help housewives who have businesses in optimizing technology and media to facilitate business in helping the economy, especially during the COVID-19 pandemic.

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Journal Info
Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Website

Abbrev

PPM

Publisher

Universitas Nusantara PGRI Kediri

Subject

Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

Description

Jurnal Ilmiah Pengabdian kepada Masyarakat Terbitan Berkala Ilmiah ini merupakan publikasi ilmiah di bidang pengabdian dan pemberdayaan masyarakat dengan cakupan bidang : Pembangunan manusia dan daya saing bangsa, Pengentasan kemiskinan berbasis sumber daya lokal, Pengelolaan wilayah pedesaan dan ...