JWM (JURNAL WAWASAN MANAJEMEN)
Vol. 5 No. 2 (2017)

PENGARUH KUALITAS LAYANAN TERHADAP MOTIVASI DAN LOYALITAS MAHASISWA DENGAN KEPUASAN MAHASISWA SEBAGAI VARIABEL MEDIASI (Studi Pada Poltekkes Kemenkes Banjarmasin)

Muhammad Yamani (Poltekkes Kemenkes Banjarmasin)
Laila Refiana Said (Fakultas Ekonomi Dan Bisnis Universitas Lambung Mangkurat)
Dahniar (Fakultas Ekonomi Dan Bisnis Universitas Lambung Mangkurat)

Article Info

Publish Date
22 Jul 2017

Abstract

This study aims to analyze the effect of service quality on student satisfaction, the influence of service quality on student motivation, the influence of service quality on student loyalty, and analyzing the mediation of student satisfaction on the influence of service quality to student's motivation and loyalty. This research is a quantitative research. This research method used questionnaire with 157 students of Poltekkes Kemenkes Banjarmasin Level II Diploma III program and has been selected from Population 260 students. Measurement of variables using Likert Scale technique. Data analysis used is Structural Equation Modeling (SEM). The result of the research shows that service quality has an effect on student satisfaction, student motivation and student loyalty, but student's satisfaction has no direct effect to student's motivation and loyalty and does not mediate the influence of good service quality to student's motivation and loyalty.

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Journal Info
JWM (JURNAL WAWASAN MANAJEMEN)
Website

Abbrev

jwm

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Wawasan Manajemen, an electronic journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original research articles, review articles, and short communications, ...