Jurnal Manajemen dan Bisnis
Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)

THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED ​​BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT

Roky Apriansyah (SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT)
Hermanto Hermanto (SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT)
Yusnedi Yusnedi (SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT)
Warnadi Warnadi (SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT)
Suwaji Suwaji (SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT)

Article Info

Publish Date
30 Jun 2022

Abstract

This research was conducted on Small and Medium Enterprises in Rengat District. The purpose of this study was to determine the effect of promotion on purchasing decisions mediated by buying interest in Small and Medium Enterprises in Rengat District. With the number of samples used as many as 98 respondents. Data processing using IBM SPSS Statistic 21 program. The results of this study indicate that: (1) Promotion has a positive effect on Purchase Interest. (2) Promotion has a positive effect on purchasing decisions. (3) Purchase intention has a positive effect on purchasing decisions. (4) Promotion has an effect on purchasing decisions mediated by buying interest.

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Journal Info
Jurnal Manajemen dan Bisnis
Website

Abbrev

jmbi

Publisher

Sekolah Tinggi Ilmu Ekonomi Indragiri

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen dan Bisnis dimaksudkan sebagai jurnal untuk menerbitkan artikel tentang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima manuskrip dalam berbagai topik yakni : Manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen pembangunan daerah, manajemen ...