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All Journal EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen dan Bisnis
Roky Apriansyah
Sekolah Tinggi Ilmu Ekonomi Indragiri (Stie-I) Rengat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA DALAM MEMILIH STIE INDRAGIRI RENGAT SEBAGAI TEMPAT KULIAH Roky Apriansyah
JURNAL MANAJEMEN DAN BISNIS Vol 7 No 4 (2018): Jurnal Manajemen dan Bisnis (Terbit 30 Desember 2018)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmb.v7i4.22

Abstract

Penelitian ini dilakukan di Sekolah Tinggi Ilmu Ekonomi Indragiri Rengat. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi Keputusan Mahasiswa dalam memilih Sekolah Tinggi Ilmu Ekonomi Indragiri Rengat. Jumlah sampel sebanyak 97 orang. Dengan analisis data yang digunakan analisis faktor dan Confirmatory Factor Analysis. Hasil penelitian menunjukkan faktor yang mempengaruhi Keputusan Mahasiswa dalam memilih Sekolah Tinggi Ilmu Ekonomi Indragiri Rengat adalah Faktor 1 adalah orang dan bukti fisik, faktor 2 adalah faktor harga dan dosennya, faktor 3 adalah faktor fasilitas dan promosi, faktor 4 adalah faktor harga, faktor 5 adalah faktor motivasi dan kurikulum, faktor 6 adalah faktor kelompok referensi dan keluarga, faktor 7 adalah faktor fasilitas dan dosen.
MODEL PENGEMBANGAN ENTREPRENEURSHIP DALAM PEMBERDAYAAN EKONOMI RUMAH TANGGA PADA MASYARAKAT MELAYU RENGAT Tomy Fitrio; Roky Apriansyah; Astarman Astarman
JURNAL MANAJEMEN DAN BISNIS Vol 8 No 2 (2019): Jurnal Manajemen dan Bisnis (Terbit Desember 2019)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v8i2.118

Abstract

Fokus utama dari penelitian ini adalah untuk mengetahui kenapa perempuan ikut berdagang di pasar rakyat kota Rengat. Bagaimana keterkaitannya dengan jiwa entrepreneurship serta keterkaitan entrepreneurship dengan pemberdayaan ekonomi di Kabupaten Indragiri Hulu Propinsi Riau. Adanya perempuan yang ikut berdagang merupakan cikal bakal lahirnya entrepreneur lainnya di kota Rengat sekaligus memberikan sumbangsih terhadap pengembangan ekonomi di Kabupaten Indragiri Propinsi Riau pada khususnya dan ekonomi nasional secara umum. Model perkembangan jiwa entrepreneurship dimulai dari usaha kecil dan dilakoni oleh individual, kemudian melibatkan keluarga, berkembang ke arah perusahaan berskala kecil, usaha berskala menengah, dan perusahaan besar. populasi penelitian adalah perempuan yang ikut berdagang di pasar Rakyat Rengat sebanyak 97 orang dengan sampel 17 orang informan. Penelitian ini mengarah pada pendekatan kualitatif (qualitative approach), dengan informasi yang bersifat subyektif dan historis. Penelitian ini multi metode antara lain: (1) metode sejarah sosiologis dengan pendekatan studi riwayat hidup, untuk melihat keberadaan perempuan di pasar Rengat dan bagaimana terjadinya proses transfer jiwa enterprenuership baik secara value maupun knowledge yang terjadi ditengah keluarga perempuan pedagang dalam bentuk keluarga inti (nuclear family) maupun keluarga besar (extended family); (2) metode interpretative hermeneutik, ini berangkat dari asumsi bahwa aktifitas perempuan pedagang adalah suatu realitas yang sangat dipengaruhi oleh faktor-faktor seperti politik, sosial-kultural, sehingga dibutuhkan berbagai metode dalam mendekati fenomena yang ada.
THE INFLUENCE OF INSTRUCTORS COMPETENCY AND FACILITIES ON THE QUALITY OF EDUCATION AND TRAINING CENTER (ETC) GRADUATES IN FACING THE INDUSTRIAL REVOLUTION 4.0 Roky Apriansyah; Ziko Fransinatra; Deci Ririen
JURNAL MANAJEMEN DAN BISNIS Vol 9 No 2 (2020): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2020)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v9i2.223

Abstract

The industrial revolution 4.0 is a digital-based era that demands the quality of human resources (HR) who have high skills. The Education and Training Center (ETC) is one of the institutions that plays role in increasing the quality level of human resources. This study aims to see the effect simultaneously and partially between the competence of instructors and infrastructure on the quality of ETC graduates in the face of the era of the industrial revolution 4.0. in Indragiri Hulu Regency. The population in this study consists of all ETCs in Indragiri Hulu, there are 15 ETCs and all ETCs were sampled. Multiple regression and correlation analysis using SPSS 22.0 was used to determine whether or not there is an influence and relationship between variables. The results of the study concluded (1) the competence of instructors and infrastructure simultaneously had a significant effect on the quality of graduates. (2) Instructor competence partially has a significant effect on the quality of graduates. (3) Facilities partially has a significant effect on the quality of graduates. The variable that has the greatest contribution to the quality of ETC graduates in Indragiri Hulu Regency is the competence of the instructor followed by infrastructure. In this case, of education it will be very difficult for ETC graduates to compete in the world of work. Because this is a factor caused from within the ETC itself.
Pengaruh Brand Image, Brand Awareness dan Brand Trust Terhadap Minat Beli Pepsodent pada Mahasiswa Konsentrasi Kewirausahaan STIE Indragiri Rengat Roky Apriansyah; Meilya Karya Putri; Walmi Sholihat
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.296

Abstract

The development of the toiletries industry in Indonesia is currently running so rapidly that it creates increasingly fierce competition, business people are also required to be more creative and have a competitive advantage compared to their competitors. The toiletry industry is one of the many industries that experience very tight competition, this can be shown by the increasing number of business actors entering this industrial sector. This study aims to determine the effect of brand image, brand awareness and brand trust on the buying interest of Pepsodent in entrepreneurship concentration students, Stie Indragiri Rengat. The population in this study were all students of the Entrepreneurship Concentration of STIE Indragiri Rengat, Indragiri Hulu Regency, Odd Semester, Academic Year 2020/2021, totaling 63 people. The sampling technique used is the census method. The results of hypothesis testing are: first, Brand Image partially influences the buying interest of Pepsodent in entrepreneurship concentration students of STIE Indragiri Rengat. Second, Brand Awareness partially affects the buying interest of Pepsodent in entrepreneurship concentration students of STIE Indragiri Rengat. Third, Brand Trust partially influences the buying interest of Pepsodent in entrepreneurship concentration students of STIE Indragiri Rengat.
Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Fotocopy Anugrah Rengat Hermanto Hermanto; Roky Apriansyah; Khusnul Fikri; Albetris Albetris
Ekonomis: Journal of Economics and Business Vol 3, No 2 (2019): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.319 KB) | DOI: 10.33087/ekonomis.v3i2.78

Abstract

This research was conducted on AnugrahPhotocopy in Rengat with the aim to determine the effect of Location and Service Quality to Consumer Loyalty atRengatPhotocopy in Rengat. Sampling was done by random sampling method with 98 samples as respondents. The analytical method used is a quantitative descriptive method, data analysis with partially and simultaneously act (multiple linear regression analysis with the help of the IBM SPSS Stastic program version 21.0). From the results of the research, obtained a regression equation that is Y = 9,881 + 0,243X1 + 0,321X2, it can be seen that Location and Service Quality has a positive influence to Consumer Loyalty atAnugrahPhotocopy in Rengat. In addition, simultaneous testing (Test F), has been obtained F count> F table that is equal to 6.311> 3.09. So that the two independent variables namely location and service quality together have a positive and significant effect on the dependent variable, namely Consumer Loyalty atAnugrahPhotocopy in Rengat. While the Partial Regression Test (t test) shows that location variables significantly influence to Consumer Loyalty at Anugrah Photocopyin Rengat, t arithmetic> t table of 2.554> 1.98525. Variable service quality is more dominant significant effect to Consumer Loyalty at Anugrah Photocopyin Rengat namely t arithmetic> t table of 3.447> 1.98525. In addition, the results of the multiple correlation coefficient is 0.742 which shows the level of relationship between all independent variables to the dependent variable in this research is in the criteria of high relationship closeness. The magnitude of the effect caused by these three variables together affect the consumer loyalty variable with a percentage of 55.1%. While 44.9% is influenced by other factors not included in this study.
THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED ​​BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT Roky Apriansyah; Hermanto Hermanto; Yusnedi Yusnedi; Warnadi Warnadi; Suwaji Suwaji
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.475

Abstract

This research was conducted on Small and Medium Enterprises in Rengat District. The purpose of this study was to determine the effect of promotion on purchasing decisions mediated by buying interest in Small and Medium Enterprises in Rengat District. With the number of samples used as many as 98 respondents. Data processing using IBM SPSS Statistic 21 program. The results of this study indicate that: (1) Promotion has a positive effect on Purchase Interest. (2) Promotion has a positive effect on purchasing decisions. (3) Purchase intention has a positive effect on purchasing decisions. (4) Promotion has an effect on purchasing decisions mediated by buying interest.
Co-Authors Albetris Albetris Astarman Astarman Deci Ririen Fikri, Khusnul FITRIO, TOMY Hermanto Hermanto Meilya Karya Putri Suwaji Suwaji Walmi Sholihat Warnadi Warnadi Yusnedi Yusnedi Ziko Fransinatra