Asia Pacific Journal of Management and Education
Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)

A Study of Subway Marketing 4P Strategy

Varsha Ganatra (Vivekanand Education Society'
s College of Arts, Science and Commerce)
A.A. Gde Satia Utama (Universitas Airlangga)
Puran Puran (ABES Engineering College)
Rudresh Pandey (ABES Engineering College)
Liang Mei Qi (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Irene Saw Ai Ling (Universiti Sains Malaysia)
Lim Hooi Sien (Universiti Sains Malaysia)
Tan Jia Tien (Universiti Sains Malaysia)
Hafizh Sasining Ramadhan (Universitas Ma Chung)
Liem Gai Sin (Universitas Ma Chung)
Madhu Ashok Pandey (Vivekanand Education Society'
s College of Arts, Science and Commerce)

Article Info

Publish Date
21 Jul 2021

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.

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Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...