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All Journal Asia Pacific Journal of Management and Education(APJME) Asia Pacific Journal of Management and Education
Hafizh Sasining Ramadhan
Universitas Ma Chung
Education Languange, Linguistic, Communication & Media Other

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A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education(APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.987 KB) | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
Co-Authors A.A. Gde Satia Utama Daisy Mui Hung Kee Irene Saw Ai Ling Liang Mei Qi Liem Gai Sin Lim Hooi Sien Madhu Ashok Pandey Puran Puran Rudresh Pandey Tan Jia Tien Varsha Ganatra