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All Journal Society Asia Pacific Journal of Management and Education(APJME) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Media Ekonomi
Liem Gai Sin
Universitas Ma Chung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education(APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.987 KB) | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
Analysis Effectiveness Execution Productionof Tea Bottle Sosro (Case Study: SinarSosro Malang) Vita Kartika Widhianingtyas; Almukaromah Dewi Puspita; Liem Gai Sin
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (40.807 KB) | DOI: 10.32535/jicp.v1i1.120

Abstract

The purpose of this study is to create or improve the use of goods or services for others. The process of production execution that can be directly done by the consumer one of them. Running the production process can be used directly and directly in producing goods or services that can be enjoyed by consumers. The objectives of production are to increase the value of use, increase the prosperity of the community, increase profits, increase business fields and maintain the business continuity of the company. This research uses PT SinarSosro as a case study. Data collection is done by interview and secondary data obtained from retail and to end user. The data were analyzed by qualitative descriptive technique, for guides to focus the research according to the facts in the field. Keywords: production management, PT SinarSosro, qualitative descriptive
ANALISIS PERBEDAAN GAYA PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN LAKI-LAKI DAN PEREMPUAN AKAN PRODUK SUPLEMEN MAKANAN DI KOTA MALANG Liem Gai Sin
Media Ekonomi Media Ekonomi : Vol 19 No 2 Juli 2019
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v19i02.7271

Abstract

Penelitian ini bertujuan untuk mengetahui perbedaan gaya pengambilan keputusan pembelian konsumen laki-laki dan perempuan akan produk suplemen makanan di Kota Malang. Gaya pengambilan keputusan pembelian ditinjau dari 8 komponen Consumer Styles Index (CSI) yang ditemukan oleh Sproles dan Kendall (1086) yaitu Quality Conscious, Brand Conscious, Novelty Fashion Conscious, Recreation Conscious, Price Conscious, Impulsive/Careless, Confused by Overchoice, Brand Loyalty/Habitual. Populasi dari peneliian ini adalah konsumen suplemen makanan di Kota Malanag. Total sampel penelitian ini berjumlah 250 responden yang dipilih dengan menggunakan metode kuota sampling. Teknik analisis data dan pengujian hipotesis yang digunakan dalam penelitian ini adalah Uji Mann Whitney U. Penelitian ini menemukan beberapa gaya keputusan pembelian konsumen yang sama dan berbeda pada laki-laki dan perempuan. Pada laki-laki ditemukan gaya Quality Conscious/Perfectionism Brand Conscious Confused by Overchoice Brand Loyalty/Habitual Time-energi conserving. Pada perempuan ditemukan gaya Quality Conscious/Perfectionism Novelty Fashion Conscious Recreation Conscious.
Model Pemberdayaan Pengelolaan Wisata Telaga Madirda untuk Meningkatkan Jumlah Pengunjung di Masa Pandemi COVID-19 Yitno Puguh Martomo; Samsi Samsi; Erwinda Sam Anafih; Liem Gai Sin
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.498

Abstract

Telaga Madirda, a village tourism destination managed by the Berjo Village-Owned Enterprise in Ngargoyoso Sub-District, Karanganyar Regency, Central Java, boasts an exotic natural charm ripe for development. This study investigates the empowerment model of Berjo Village-Owned Enterprise and explores innovative approaches to managing this potential tourism hotspot. Employing a qualitative descriptive method, the study utilizes an empowerment model approach across three stages: awareness, capacity building, and empowerment. Findings reveal that village leaders’ commitment bolsters Berjo Village-Owned Enterprise’s empowering process, enabling innovative event models to attract more visitors. The introduction of spiritual tourism and night camping has notably drawn individuals to Telaga Madirda, offering a retreat for relaxation and therapeutic purposes during the COVID-19 pandemic.
Membangun Budaya Etika Bisnis: Studi Kasus Nestlé Liem Gai Sin; Noor Fareen Abdul Rahim; Jocelyne Lee Jia Lin; Brahmmanand Sharma; Chanda Gulati; Hanis Zahira Binti Harmony Ghani; Gao Ming; Guo Yinuo; Hafisha Binti Mas Hassan; Andra Aprillia Ayu Triana; Yogita Pawar; Kamini Tomar; Kritika Mittal
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.496

Abstract

Nestlé is one of the largest food companies in the world, with a presence in 191 countries and solid loyal customers. Nevertheless, a big organization like this cannot escape adverse ethical behavior in their company. Business ethics is the study of an organization’s corporate governance and initiatives related to corporate social responsibility. Businesses are morally obligated to give the public, stakeholders, customers, and the government the real worth of their money. Every firm engages in unethical practices for personal gain. This study aims to determine whether Nestlé will be able to survive in the long run if it is involved in unethical practices. Furthermore, this study intends to determine whether their involvement affects the customer’s purchase intention to buy their product. An online survey has been conducted to gather more information and provide evidence to support the conclusions. One hundred respondents from Malaysia, Indonesia, and India participated in this study. The analysis demonstrated that brand awareness, business ethics, and business ethics impact the intention of customers to buy Nestlé products. This study offers insightful information about how consumers view Nestlé, which could help them increase consumer trust in their brand.
Co-Authors A.A. Gde Satia Utama Almukaromah Dewi Puspita Andra Aprillia Ayu Triana Brahmmanand Sharma Chanda Gulati Daisy Mui Hung Kee Erwinda Sam Anafih Gao Ming Guo Yinuo Hafisha Binti Mas Hassan Hafizh Sasining Ramadhan Hanis Zahira Binti Harmony Ghani Irene Saw Ai Ling Jocelyne Lee Jia Lin Kamini Tomar Kritika Mittal Liang Mei Qi Lim Hooi Sien Madhu Ashok Pandey Noor Fareen Abdul Rahim Puran Puran Rudresh Pandey Samsi Samsi Tan Jia Tien Varsha Ganatra Vita Kartika Widhianingtyas Yitno Puguh Martomo Yogita Pawar