Journal of International Conference Proceedings
Vol 3, No 1 (2020): Proceedings of the 6th International Conference of Project Management (ICPM) Mal

The Influence of Corporate Social Responsibility, Reputation and Customer Satisfaction Toward Tourism Loyalty on Karanganyar Regency

I Gusti Putu Diva Awatara (Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa)
Samsi Samsi (Universitas Surakarta)
Anwar Hamdani (Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa)
Linda Nur Susila (Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa)

Article Info

Publish Date
16 May 2020

Abstract

This study aims to analyze the role of corporate social responsibility and support for tourist visitor loyalty which is mediated by visitor satisfaction in Karanganyar Regency. This research is a survey conducted in Karanganyar Regency. The sample used in this study was 100 respondents. The sampling method used was purposive random sampling. Data collection techniques used were questionnaire, observation and documentation. Data analysis techniques used research instrument tests that included validity and reliability tests; linearity test and path analysis test. The results of this study indicate that social responsibility and positive ownership of visitor satisfaction. Social responsibility, satisfaction and satisfaction of visitors to visitor loyalty. The influence of corporate social responsibility and commitment to visitor loyalty is mediated by visitor satisfaction.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...