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All Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings Tematik
Linda Nur Susila
Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Role of Marketing Capability, Operations Capability, Management Practices and Environmental Investment on Agro-Industrial Environmental Performance I Gusti Putu Diva Awatara; Anwar Hamdani; Linda Nur Susila; Endang Saryanti
International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.673 KB) | DOI: 10.32535/ijabim.v5i3.978

Abstract

This study aims to investigate the role of marketing capability, operations capability, management practices and environmental investment on the environmental performance of agro-industry companies. This research conducted a survey research on all employees of 120 agroindustry companies. The samples were selected with proportionate stratified random sampling based on management level of the companies. The data were compiled from questionnaires and field observations. After the validity and reliability test, a set of classical assumptions were undergone to determine the variable relations, along with the hypothesis testing with multiple linear regression, t test and F test. The results of this study indicate that marketing capability, operations capability, management practices, and environmental investments have effects on environmental performance.
The Influence of Corporate Social Responsibility, Reputation and Customer Satisfaction Toward Tourism Loyalty on Karanganyar Regency I Gusti Putu Diva Awatara; Samsi Samsi; Anwar Hamdani; Linda Nur Susila
Journal of International Conference Proceedings (JICP) Vol 3, No 1 (2020): Proceedings of the 6th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i4.852

Abstract

This study aims to analyze the role of corporate social responsibility and support for tourist visitor loyalty which is mediated by visitor satisfaction in Karanganyar Regency. This research is a survey conducted in Karanganyar Regency. The sample used in this study was 100 respondents. The sampling method used was purposive random sampling. Data collection techniques used were questionnaire, observation and documentation. Data analysis techniques used research instrument tests that included validity and reliability tests; linearity test and path analysis test. The results of this study indicate that social responsibility and positive ownership of visitor satisfaction. Social responsibility, satisfaction and satisfaction of visitors to visitor loyalty. The influence of corporate social responsibility and commitment to visitor loyalty is mediated by visitor satisfaction.
PENDAMPINGAN PENGAJUAN HAK CIPTA DAN PEMASARAN MEBEL DI KECAMATAN GATAK KABUPATEN SUKOHARJO I Gusti Putu Diva Awatara; Anwar Hamdani; Linda Nur Susila
TEMATIK Vol 2, No 2: Desember 2020
Publisher : TEMATIK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i2.2917

Abstract

Aset kekayaan intelektual memiliki nilai karena memiliki perlindungan hukum, memiliki nilai dalam bisnis (eksklusifitas, memperbarui jenis bisnisnya, mendapatkan harga premium), menciptakan penghasilan (income), mendatangkan investor dan mendorong riset dan pengembangan teknologi. Secara ekonomi kekayaan intelektual merupakan aset yang bersifat skalabel atau mudah mengakomodasi perubahan. Aset kekayaan intelektual tidak mengalami depresiasi (penyusutan), sebanyak apapun digunakan, nilai kekayaan intelektual tidak akan berkurang bahkan bertambah seiring meningkatnya nilai dari kekayaan intelektual itu sendiri. Nilai kekayaan intelektual dapat dimanfaatkan disertai dengan aset pendukung seperti teknologi, sumber daya manusia dan fasilitas produksi. Program Pengabdian ini bertujuan untuk meningkatkan kepemilikan hak kekayaan intelektual oleh masyarakat khususnya hak cipta dan peningkatan pemasaran yang berorientasi eksport.Tahapan kegiatan yang dilakukan adalah melakukan pembinaan dan pelatihan pada anggota kelompok masyarakat atau UMKM yang ada di Kecamatan Gatak Kabupaten Sukoharjo tentang kepemilikan hak kekayaan intelektual oleh masyarakat khususnya hak cipta dan peningkatan pemasaran yang berorientasi eksport, selanjutnya melakukan pendampingan dalam pemasaran. Keseluruhan kegiatan dilaksanakan oleh Tim.Hasil pelaksanaan kegiatan pengabdian ini dapat memberikan hasil peningkatan kepemilikan hak kekayaan intelektual oleh masyarakat khususnya hak cipta dan dapat memastikan jaminan perlindungan atas produk mebel yang dihasilkan UMKM dan mampu meningkatkan pemasaran produk yang berorientasi eksport.Keywords: hak cipta, pemasaran, mebel, umkm
Co-Authors Anwar Hamdani Endang Saryanti I Gusti Putu Diva Awatara Samsi Samsi