Media Riset Bisnis & Manajemen
Vol. 13 No. 1 (2013): Media Riset Bisnis & Manajemen

MODEL PERILAKU STRATEGIS PENGUSAHA INDUSTRI KECIL DALAM MEMBANGUN KEUNGGULAN KOMPETITIF (STUDI KASUS PENGUSAHA BATIK TASIKMALAYA)

Widjajani , (Unknown)
Dede Siti Rohimah (Unknown)

Article Info

Publish Date
17 Apr 2013

Abstract

Small scale industries are characterized by "one-man-one-management", therefore a success of a small industry depends on how the owner manage his/her enterprise. Their entrepreneurial behaviour that can build competitive advantage known as strategic behaviours of the entrepreneur. This research is aimed to model strategic behaviours of the most successful Batik Enterprise's owner manager in Tasikmalaya's Batik Cluster. The research uses soft system methodology (SSM) approach to build the model. The major findings of this research indicate four kinds strategic behaviour model that related each others as a system.Keywords: Small industries, Competitive advantage, Soft system methodology

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Journal Info
Media Riset Bisnis & Manajemen
Website

Abbrev

mrbm

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...