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Media Riset Bisnis & Manajemen

mrbm
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Published by Universitas Trisakti

ISSN : 1411884X EISSN : 24429716 DOI : 10.25105/mrbm

Core Subject : Economy,

Economics, Econometrics & Finance

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media are in the field of Management and Business sciences with the following details:

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional

Articles 210 Documents

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DAMPAK PEMULIHAN JASA TERHADAP KEPUASAN PELANGGAN: SEBUAH PERBANDINGAN ANTARA PELANGGAN YANG KOMPLAIN DAN PELANGGAN YANG TIDAK KOMPLAIN (STUDIKASUS: SERVICE CENTER ESIA DIMARGONDA DEPOK) Rusli Fauzan; Rizal Edy Halim
Media Riset Bisnis & Manajemen Vol. 8 No. 1 (2008): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Nowadays, the industry of telecommunication service provider in Indonesia is thriving. Telecommunication operators, both GSM-based and CDMA-based, compete for bigger share of the market. We can see that there are a lot of packages and added features offered. However, service failures still occur that requires providers to do service recoveries. Good service recovery after service failure occurrences is identified in the service industry as one of the key for customer loyalty.This research aims to determine the effect of dimensions of justice toward the customer satisfaction in the service recovery of Indonesian telecommunication provider, in this case ESIA, and compares the customer satisfaction of each customer by trust, word of mouth and customer loyalty between complaining and non-complaining customer.The result shows that customer complaint influenced by two variables from dimensions of justice through interactional justice and distributive justice. Besides that, result shows that service recovery satisfaction influences customer response after service recovery is completed, in form of trust, word of mouth and customer loyalty.Keywords: Seivice recovery, Customer satisfaction, Customer complaint

ANALISIS PENGARUH AKSI BELI-JUAL ASING, KURS, DAN INDEKS HANG SENG TERHADAP INDEKS HARGA SAHAM GABUNGAN DI BURSA EFEK INDONESIA DENGAN MODEL GARCH Budi Frensidy
Media Riset Bisnis & Manajemen Vol. 8 No. 1 (2008): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The identify of investors doing a transaction, either domestic or foreign, is so transparent in our capital market. This allow some traders to follow the trading of a certain group of traders, namely foreign investors. This herding behavior is based on two assumptions. First, foreign investors are believed to have bigger capital. Second, they are also regarded to own more superior information and better fundamental outlook than the domestic investors.Based on this phenomenon, it is predicted that there is a positive relationship between IHSG (the composite stock index of Indonesian Stock Exchange) and the net daily foreign fund flow in the market. Besides confirming the above hypothesis, this study also tries to find out the effect of exchange rate and regional stock index on the IHSG, using GARCH model.Keywords: Foreign investor, Herding, Exchange rate

NILAI INTELLECTUAL CAPITAL PADA PERUSAHAAN-PERUSAHAAN DI INDONESIA Dyna Rachmawati; C. Erna Susilawati
Media Riset Bisnis & Manajemen Vol. 8 No. 1 (2008): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Intellectual Capital (IC) is an intangible asset, as a hidden value, needed by company to explore the company's competitive advantages. This study tried to identify IC as one of company's resources to generate earnings. We propose 5 valuation models to identify IC role as one of firm value from price and earnings.There are 3 hypotheses that have been proposed in this study. The first hypothesis is proved by valuation model 1-4. The result shows that IC has influenced significantly to share price. The second and third hypothesis has failed to accept. We use valuation model 5 to prove these hypotheses. Those are implied that IC has not been used optimally to generate earnings.This study concludes that companies in Indonesia have not yet have the capabilities to innovate and creativity in order to generate eamings. Companies in Indonesia are more tangible insentive rather than intangible insentive.Keywords: Intellectual capital, Share price, Earnings

ANALISIS ANTESEDEN LOYALITAS PELANGGAN: PERAN KOMPLAIN DAN KEPUASAN PELANGGAN TELKOM FLEXI-TRENDY DI SURAKARTA Karsono ,
Media Riset Bisnis & Manajemen Vol. 8 No. 1 (2008): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The purpose of research is the role of customer satisfaction, complaint, trust switching cost and corporate image of the effect to customer loyalty.Data was obtained from 200 customer CDMA phone users TelkomFlexy-Trendy Card (PT Telkom) in Surakarta. The data was analyzed by Structural Equation Modelling (SEM).The result is complaint is negative significantly influence to customer satisfaction and corporate image. Customer satisfaction is significantly influence to trust, switching cost and corporate image. Trust, switching cost and corporate image is signicantly influence to customer loyalty. But customer satisfaction is not significantly influence to customer loyalty.Keywords: Customer loyalty, Complaint, Customer satisfaction, Trust, Switching cost, Corporate image.

PENGARUH NEED FOR COGNITION DAN TAKTIK PENJUALAN TERHADAP PERSEPSI HASIL TAWAR MENAWAR Asnan Furinto
Media Riset Bisnis & Manajemen Vol. 8 No. 1 (2008): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Many consumer purchase contexts are carried out in environments without clear reference points against which consumers assess their relative satisfaction on the bargaining outcome. In the absence of a reference point, perceptions of bargaining outcome may be influenced by cues which are made salient during the course of a bargaining process, one of those is the seller's response time to the proposal offered by a prospective buyer. Through the mediating role of perceived level of conflicts, response time affects the perceived level of bargaining result. Following up1n*e><evious work of Srivastava and Oza (2006) on the effect of seller's response time on buyer's bargaining outcome perception, the author proposes 2 (two) new constructs which take into account the characteristics attributed to the buyer and seller respectively.In order to be able to qualify seller's response time as a valid cue for consumers to assess the seller's internal conflict, author argues that consumers might need to possess sufficient need for cognition (NFC). Consumers with high NFC will put less dependency on response time as a valid clue to infer the level of opponent's conflict in a bargaining process, compared to consumers with low NFC. Borrowing from the literature of adaptive selling behavior, author further argues that the selling style of a seller could also play a moderating role affecting the relationship between seller's level of conflict and buyer's perception on the bargaining outcome. Sellers using internalization selling tactics may reduce the effect of conflict on perceived bargaining outome, while the use of identification selling tactics may give moderating effects in the opposite direction. Future empirical research to test the proposed relationships among variables is strongly encouraged.Keywords: Consumer purchase, Bargaining process, Perspective buyer

KEINFORMATIFAN HARGA SAHAM DALAM KAITANNYA DENGAN EFISIENSI INVESTASI Bahtiar Usman
Media Riset Bisnis & Manajemen Vol. 6 No. 3 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

According to the Efficient Market Hypothesis, greater firm specific stock price variation reflects higher intensity firm specific information capitalization in stock price. In this study we propose that higher firm specific price variation maybe an indicator of greater functional-form market efficiency. We regress PER (Price to Earning Ratio) as a proxy of efficiency of investment as a function of Y (Firm Specific Stock Price Variation) as a proxy of firm specific information capitalization in stock price. We provide new evidence that Indonesian Capital Market does not efficient yet because the result at 2003 and 2004 does not consistent. With coefficient determination (IV) only 25.27% show that we should include another explanatory variable to explain about investment efficiencyKeywords: Firm-Specific Stock Price Variation, Investment Efficiency, Efficient Market Hypothesis

ANALISIS EFISIENSI OPERASIONAL PERUSAHAAN FARMASI GO-PUBLIC SEBELUM DAN SESUDAH KRISIS EKONOMI DI JAKARTA Wahyuningsih ,; Indrajaya ,
Media Riset Bisnis & Manajemen Vol. 6 No. 3 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Efficiency is an important measurement for a company's performance. In this, we're fully aware of the importance of efficiency towards company's lifecyde, study and to describe it in analytical way, by taking 8 companies in pharmaceutical industry which are listed in Jakarta Stock Exchange. The analysis is focused on comparing the companies' efficiency before and after economic crisis hit Indonesia in 1997/1998. The data were taken from Capital Market Directory of 1996 and 2000 which related to operational and production.Using DEA method, the result shows that there are 2 efficient companies both in the year of 1996 and the year of 2000. This research summarized that there are 4 companies which increased their efficiency level, 3 companies which decreased its efficiency level, and one stagnant.Keywords : Efficiency, operational, performance

PERAN MARKETING COMPETENCY DALAM MENINGKATKAN KEUNGGULAN BERSAING Fatik Rahayu
Media Riset Bisnis & Manajemen Vol. 6 No. 3 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Functional area competencies are considered as sources of competitive advantage (Porter, 1994; Heene & Stanches, 1997; Cravens, 1996; Vickery el AI, 1993; Vickery et. Al, 1994), and marketing competency is one of them. Marketing competency construct is defined as the sum of the performed on 31 competitive items, weighted by importance and extent of marketing responsibility (Vickery et al., 1994).This study examines a model of relationships between marketing competency and business performance outcomes such as market share and market share growth. The questioners were sent to marketing managers from manufacture organizations at Jakarta. The instrument from Vickery et al. (1994), was used in this study. Regression was used to analysis this data. The result showed that marketing competency is related to business performance outcomes (in this case: market share and market share growth). So, It suggests that marketing competency is a source competitive advantage.Keywords : Marketing Competency, Business Performance Outcomes (market share and market share growth), competitive Advantage.

DETEKSI PERBANDINGAN EKSES VOLATILITAS HARGA SERTA REAKSI EARNING TERHADAP RETURN & HARGA SAHAM SEKTOR LQ45 I. Roni Setyawan; Sudarto ,
Media Riset Bisnis & Manajemen Vol. 6 No. 3 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

This paper examines the validity of Efficient Market Hypothesis (EMH) valuation model through stock price volatility and earning volatility excesses. Our research also analyzes stock price reaction to earning. Based on existence of stock price mispricing; there is no investor who will obtain abnormal return if we follow EMH. We find JS is not efficient. Over the observation periods; investors have more concerned with stock market volatility than earning quality. Specifically they have remained to concern about earning quality from LQ 45 companies. Our study provides stock price prediction model that used by investors for decision to buy and to sell. The base for decision of investors is earning. When earning is positive; investors should hold that stock. Otherwise they should release if their earning of stock are negative.Keywords: stock price and earning volatility excesses; mispricing; efficient market,. abnormal return.

PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN Netania Emilisa
Media Riset Bisnis & Manajemen Vol. 6 No. 3 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The general objective of this research is to test how the influence of leadership style to job satisfaction. And to find the dominant leadership style in international Bank. To obtain this data ,Questiamains is used and spreading them to 54 respondent which are employees of International Bank. The method to analyze data is used Single Regression Analysis and Anova with Post Hoc Pairwise Multiple Comparisons. This research indicates that there is a relationship between leadership style and Job satisfaction. And the dominant leadership style in international Bank is task-oriented leadership style.Keywords: Leadership Style, Job Satisfaction

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mrbmfeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh Shidqon

Contact Email ajid.shidqon@trisakti.ac.id

Phone +6281574360223

Journal Mail Official mrbmfeb@trisakti.ac.id

Editorial Address Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mrbmfeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA