Enrichment : Journal of Management
Vol. 12 No. 5 (2022): December: Management Science And Field

The Influence Of Service Quality And Arak Menu On Customer Satisfaction Of Angkringan/Nge-Stop In Denpasar Bali

Firman Sinaga (Institut Pariwisata Dan Bisnis Internasional)
Firlie Lanovia Amir (Institut Pariwisata Dan Bisnis Internasional)
Made Widya Paramitha (Institut Pariwisata dan Bisnis Internasional)



Article Info

Publish Date
19 Nov 2022

Abstract

Based on the Central Bureau of Statistics for the Province of Bali in 2020, the number of restaurants is 2,864 restaurants and the Denpasar area has reached 582 restaurants. Each restaurant has a different sales strategy and tries to get as much revenue as possible. From the above data it can be seen that the competition for restaurants/eateries/angkringan in the Denpasar area is very tight, especially in terms of product innovation (menu), food and beverage quality and service quality offered to customers. In an effort to increase customer satisfaction according to needs and desires, it is necessary to prioritize food and beverage quality, service quality in addition, as an effort to increase repurchase. This research is a quantitative study using multiple linear regression analysis and Coefficient of Determination analysis, using the SPSS for Windows version 2.0 program. with the stepwise method. The results of this study are that partially Service Quality has a positive and significant effect on customer satisfaction of Angkringan/Nge-Warung in Denpasar and Menu Arak has a positive and significant effect on customer satisfaction of Angkringan/Nge-Warung in Denpasar.

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...