Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 2, No 2 (2016): Januari

ANALISIS PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. DMS TOUR AND TRAVEL

Haryono Haryono (Institut Transportasi Dan Logistik Trisakti)
Rr Endang Wahyuni (Institut Transportasi Dan Logistik Trisakti)
Danang Darunanto (Institut Transportasi Dan Logistik Trisakti)

Article Info

Publish Date
29 Jan 2016

Abstract

The competition of transportation services has become tight due to the development of transportation technology. Therefore, travel business competition as partner of the transportion services could also be recognized by the increasing number of similar companies that offer travel services such as ticket sales selling services by giving competitive price and using online services. The research is using Case Study. The aim is to provide an overview of the background, characteristics and distinctive character of the cases. The type of approach and the researcher for one case conducts an intensive, in-depth, detailed and comprehensive analysis (Sugiono: 2008, 98). It was clear that the price, quality of service, and customer satisfaction go hand in hand. In other words, the higher the price and the quality of services will simultaneously increase the customer satisfaction.

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Journal Info
Jurnal Manajemen Bisnis Transportasi dan Logistik
Website

Abbrev

jmbtl

Publisher

Institut Transportasi dan Logistik Trisakti

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...