Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Vol. 2 No. 3 (2022): July: Journal of Humanities, Social Science, Public Administration and Manageme

PERCEPTION OF ELECTRIC CAR PRODUCTS ON PURCHASE INTENTION MEDIATED BY TRUST IN JABODETABEK AREA

Aryanto Aryanto (Krida Wacana Christian University)
Hery Winoto Tj (Krida Wacana Christian University)
Melitina Tecoalu (Krida Wacana Christian University)

Article Info

Publish Date
31 Jul 2022

Abstract

Cars have become an important mode of transportation for humans, the growth of the automotive industry, especially cars, still sets aside air pollution which is getting higher day by day. The solution to industrial pollution by cars is the emergence of electric car technology. The purpose of this study is to examine consumer perceptions of the interest in buying electric cars which are influenced by trust in Jabodetabek. By using a sample of 100 people who have driven an electric car. The data analysis technique used in this research is inferential statistics as a data analysis tool, namely the PLS (Partial Least Square) approach. The results obtained from this study indicate that consumer perceptions and trust affect the interest in buying electric cars. Consumer perceptions also affect trust and trust mediation variables affect consumer perceptions of purchase intention in electric cars.

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Journal Info
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Website

Abbrev

husocpument

Publisher

ID Solutions Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Journal Husocpument a scientific journal in Humanities, Social Science, Public Administration and Management containing the scientific literature on studies of pure and applied research in Humanities, Social Science, Public Administration and Management science and public review of the development ...