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All Journal SENTRALISASI Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Hery Winoto Tj
Krida Wacana Christian University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PERCEPTION OF ELECTRIC CAR PRODUCTS ON PURCHASE INTENTION MEDIATED BY TRUST IN JABODETABEK AREA Aryanto Aryanto; Hery Winoto Tj; Melitina Tecoalu
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 3 (2022): July: Journal of Humanities, Social Science, Public Administration and Manageme
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i3.225

Abstract

Cars have become an important mode of transportation for humans, the growth of the automotive industry, especially cars, still sets aside air pollution which is getting higher day by day. The solution to industrial pollution by cars is the emergence of electric car technology. The purpose of this study is to examine consumer perceptions of the interest in buying electric cars which are influenced by trust in Jabodetabek. By using a sample of 100 people who have driven an electric car. The data analysis technique used in this research is inferential statistics as a data analysis tool, namely the PLS (Partial Least Square) approach. The results obtained from this study indicate that consumer perceptions and trust affect the interest in buying electric cars. Consumer perceptions also affect trust and trust mediation variables affect consumer perceptions of purchase intention in electric cars.
Marketing Management Best Practices to Increase Sales of Green Tourism Destinations in Developing Countries Hermyn Benny Hina; Pandu Adi Cakranegara; Ratih Pratiwi; Hery Winoto Tj; Hamirul Hamirul
SENTRALISASI Vol. 12 No. 1 (2023): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v12i1.2031

Abstract

This study aimed to gain understanding from a series of published scientific evidence studies that have been released with the problem of best practice management marketing studies to increase sales of green tourism in several developing countries. This study was carried out in a descriptive qualitative manner by reviewing much scientific evidence that has been made public in national and international publications for data published in the last ten years. After getting the data, we review it under the phenomenological approach, where we look at the data, and the volume to answer problems that we believe can answer the problem with the principles of validity and high quality. After reviewing and discussing the findings, we can conclude that the findings include an understanding of green tourism, then the best steps in promoting green tourism by saving the environment but still from a business perspective for sustainability and profits. It is hoped that these findings will color similar studies in the future.
Co-Authors Aryanto Aryanto Cakranegara, Pandu Adi Hamirul Hamirul Hermyn Benny Hina Melitina Tecoalu Ratih Pratiwi