Journal of Indonesian Management
Vol. 2 No. 3 (2022): September

The Influence of Product Quality and Price Discount on Purchasing Decisions (A Survey on consumers at Wendy’s Transmart in the city Tasikmalaya)

Gilang Syefa Lugina (Study Program of Management, Faculty of Economic & Business, Universitas Perjuangan, Tasikmalaya)
Depy Muhamad Pauzy (Study Program of Management, Faculty of Economic & Business, Universitas Perjuangan, Tasikmalaya)
Kusuma Agdhi Rahwana (Study Program of Management, Faculty of Economic & Business, Universitas Perjuangan, Tasikmalaya)

Article Info

Publish Date
08 Sep 2022

Abstract

This study aims to determine the effect of product quality and price discounts on purchasing decisions (Survey of consumers at Wendy's Transmart Tasikmalaya). This study uses a survey method. The type of data used is primary data and secondary data, with a research sample of 100 respondents from consumers and using the accidental sampling method. The analytical tool used in SPSS version 25. Data collection techniques used interviews, questionnaires and documentation studies. The results showed that product quality and price discounts simultaneously had a significant effect on purchasing decisions. Product quality partially has a significant effect on purchasing decisions. Discounts partially have a significant effect on Purchase Decisions.

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Journal Info
Journal of Indonesian Management
Website

Abbrev

JIM

Publisher

Penerbit ADM Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not ...