<![CDATA[The essence of Islamic education is to present good values that can be implemented, for anyone, applied anywhere and anytime. Likewise, da'wah communication, the message conveyed is ideally framed with kindness, because da'wah communication always refers to the value of Islamic education. Even so, there is still a lot of communication in da'wah that contains values that can actually conflict with the values of Islamic education. Moreover, communication at this time is not only verbal, but has penetrated into the era of digital communication. Digital platforms in current conditions are used as fast media in communicating to convey any message, one of which is da'wah communication. However, in reality it is still found that da'wah communication spread on digital platforms has the potential to cause hostility, quarrels and even do not rule out the possibility of dividing the nation. This study uses a descriptive qualitative approach. Data collection techniques are taken from several sources that support the results of the study. Data collection techniques are taken from several sources that support the research results. The purpose of this research is to invite in implementing Islamic education and convey messages that are framed in da'wah communication by utilizing digital platforms, so that the message conveyed is cool which invites unity and makes people aware of the obligations of a servant in worship.]]>
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