<![CDATA[Abstrak— Pada tahun 2022, Pemerintah Indonesia sedang mewacanakan perubahan status pandemi COVID-19 menjadi endemi. Bedasarkan alasan tersebut, Strategi yang tepat dibutuhkan untuk memberikan edukasi bagi seluruh komponen masyarakat. Satgas Covid-19 bermitra dengan Institut Teknologi Sepuluh Nopember merancang kampanye berbasis ilustrasi yang telah terbukti mampu meningkatkan atensi dan mempermudah pemahaman audiens terhadap konten edukasi, sehingga komunikasi dapat berjalan lebih efektif. Kampanye berbasis media ilustrasi diharapkan dapat memberikan dampak yang signifikan dalam rangka menyampaikan berbagai pesan edukasi kepada masyarakat.Abstract—In 2022, The Indonesian government is discussing the discourse of the status change of the Covid-19 pandemic to endemic. For this reason, the Government needs the right strategy of socialization and education to touch all levels of society in dealing with the endemic. The Covid-19 Task Force partnered with the Sepuluh Nopember Institute of Technology to design an illustration-based campaign that has been proven to increase attention and facilitate audience understanding of educational content, so that communication can run more effectively. Illustrated media-based campaigns are expected to have a significant impact in conveying various educational messages to the public. ]]>
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