E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis
Vol 23, No 2 (2022): Volume 23 No.2 Oktober 2022

Predicting Switching Intention Among Generation Y Using DeLone & McLean (Study on Shopee App)

Made Pradnyan Permana Usadi (Universitas Mahasaraswati Denpasar)
Putu Wahyu Dwinata JS (Universitas Mahasaraswati Denpasar)
I Putu Oka Permadi (Universitas Mahasaraswati Denpasar)

Article Info

Publish Date
19 Oct 2022

Abstract

The objective of this study is to look at the impact of systemquality, information quality, and service quality on satisfaction and switchingintention among Generation Y Shopee users. Data analyzed using PartialLeast Square. The result shows that system quality, information quality, andservice quality significantly has a positive impact on satisfaction. At thatpoint satifaction was moreover found to have a negative impact on intentionto switch. Service quality was found to have a more prominent impact. Thisimplies that Shopee needs to focus on improving service quality, since serviceis considered to have an important part in determining user satisfaction.

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Journal Info
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis
Website

Abbrev

emabis

Publisher

Universitas Malikussaleh

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

E-Mabis menerima artikel hasil riset dari para peneliti baik dosen, mahasiswa maupun praktisi dalam bidang ekonomi, manajemen dan bisnis yang belum pernah diterbitkan pada jurnal lain, artikel dapat berupa hasil kajian teoritis maupun hasil penelitian yang ditulis dalam bahasa Indonesia atau ...