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All Journal E-Jurnal Manajemen Universitas Udayana E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Journal of International Conference Proceedings
I Putu Wahyu Dwinata JS
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Predicting Millennials E-Loyalty Through Compatibility and Innovativeness on E-Commerce I Putu Wahyu Dwinata JS; Made Pradnyan Permana Usadi; I Wayan Sucipta Wibawa
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1476

Abstract

Millennials have dominated the use of e-commerce. They tend to have characters with lower levels of loyalty to products or services. This will be a problem if e-commerce companies are unable to read the personal characteristics of its users. Millennials users are known to have innovativeness which is explained in their enjoyment of learning new systems. This perception also reflected through their assumptions about ease of use and usefulness of an e-commerce platforms. This study aims to examine the effect of perceived compatibility and perceived innovativeness to e-loyalty through perceived ease of use and perceived usefulness on millennials e-commerce users. Data are collected from 217 millennial customer’s using purposive sampling method. Path analysis were done using SPSS Statistics 22. The results revealed both of perceived compatibility and perceived innovativeness affected e-loyalty significantly through perceived usefulness. The results of this study shows that ease of use does not necessarily make users loyal, because there are several other important factors such as price, promotion, service quality. Keywords: Compatibility, E-Loyalty, Innovativeness, Technology Acceptance Model
Predicting Switching Intention Among Generation Y Using DeLone & McLean (Study on Shopee App) Made Pradnyan Permana Usadi; Putu Wahyu Dwinata JS; I Putu Oka Permadi
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 23, No 2 (2022): Volume 23 No.2 Oktober 2022
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v23i2.865

Abstract

The objective of this study is to look at the impact of systemquality, information quality, and service quality on satisfaction and switchingintention among Generation Y Shopee users. Data analyzed using PartialLeast Square. The result shows that system quality, information quality, andservice quality significantly has a positive impact on satisfaction. At thatpoint satifaction was moreover found to have a negative impact on intentionto switch. Service quality was found to have a more prominent impact. Thisimplies that Shopee needs to focus on improving service quality, since serviceis considered to have an important part in determining user satisfaction.
PENGARUH KARAKTERISTIK PRIBADI PADA LOYALITAS MENGGUNAKAN E-COMMERCE GENERASI X DAN GENERASI Y I Putu Wahyu Dwinata JS; Made Pradnyan Permana Usadi; Yustikarani Julianti Pambudi
E-Jurnal Manajemen Vol 12 No 1 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i01.p03

Abstract

Penelitian ini memiliki tujuan untuk menguji pengaruh kesesuaian dan persepsi inovasi yang merupakan karakteristik pribadi terhadap kemudahan penggunaan dan manfaat yang nantinya akan berpengaruh terhadap loyalitas penggunaan e-commerce pada generasi X dan generasi Y. Penelitian ini menggunakan data sebanyak 217 responden dengan metode purposive sampling, yang dikumpulkan menggunakan kuisioner dari google form yang dibagikan melalui media sosial dan whatsapp serta dianalisis menggunakan regresi serderhana dan berganda dengan bantuan SPSS. Hasil yang diperoleh dari penelitian ini mengungkapkan bahwa kesesuaian dan persepsi inovasi berpengaruh secara positif terhadap manfaat. manfaat memiliki pengaruh yang signifikan pada loyalitas. Kata Kunci: Kesesuaian, Persepsi Inovasi, Loyalitas, Generasi X, Generasi Y
What Factors Stimulate Impulse Buying in Live Commerce? Made Pradnyan Permana Usadi; I Putu Wahyu Dwinata JS; I Wayan Sucipta Wibawa
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.975

Abstract

The emergence of live streaming commerce has become evidence that the e-commerce has developed rapidly since Covid-19 pandemic. Consumers who shop at live commerce mostly don’t have a previous plan. This behavior is certainly influenced by various stimuli created by sellers. This study aims to investigate factors in stimulating purchase decisions. The sample used is 100 respondents. Data analysis used is Partial Least Square. The results indicate that interactivity has a significant effect on arousal, and leads to impulse buying. Attractiveness and perceived scarcity have no effect on arousal. This study implies that sellers should focus on improving the way they communicate with consumers. Hence, consumers can feel the togetherness and intimacy and enable impulse purchase to occur.
PENGGUNAAN TEKNOLOGI ARTIFICIAL INTELLIGENCE DALAM PEMILIHAN PRODUK KECANTIKAN OLEH KONSUMEN WANITA I Putu Wahyu Dwinata; Yustikarani Julianti Pambudi
E-Jurnal Manajemen Vol 12 No 7 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i07.p05

Abstract

Penggunaan teknologi Artificial Intelligence (AI) dalam industri kecantikan terus meningkat sebagai sarana membantu para konsumen dalam pemilihan produk. Penelitian ini bertujuan untuk menguji pengaruh perceived ease of use, perceived usefulness dan norma subjektif terhadap niat untuk menggunakan teknologi AI pada pemilihan produk kecantikan. Wanita dewasa muda menjadi fokus subjek pada penelitian ini sebagai target market terbasar dari industri kecantikan. Sebanyak 105 responden menjadi sampel dalam penelitian kuantitaif dengan metode purposive sampling. Pengolahan data menggukan aplikasi Smart-PLS menghasilkan bahwa perceived ease of use, perceived usefulness dan norma subjektif secara signifikan berpengaruh terhadap niat untuk menggunakan teknologi AI. Disisi lain norma subjektif tidak berpengaruh terhadap perceived usefulness. Kata kunci: kecerdasan buatan, norma subjektif, persepsi kemudahaan penggunaan, persepsi kebermanfaatan
Co-Authors I Komang Oka Permadi I Wayan Sucipta Wibawa Made Pradnyan Permana Usadi Yustikarani Julianti Pambudi Yustikarani Julianti Pambudi