Journal of Business Studies and Management Review
Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021

THE CONSTRUCTION OF RELIGIOSITY ROLE IN CAUSALITY RELATIONSHIP WITH CONSUMER BEHAVIOR INTENTION

Daru Asih (Universitas Mercu Buana, Jakarta, Indones)
Ridho Bramulya Ikhsan (Universitas Bina Nusantara, Jakarta, Indonesi)
Nurul Komara Fajrin (Universitas Mercu Buana)
Fadhila Dhia Malihah (Universitas Mercu Buana, Jakarta, Indonesi)

Article Info

Publish Date
31 Dec 2021

Abstract

This study is intended to examine the role of religiosity in the causal relationship between the use of Instagram social media and the behavioral intentions of consumers towards culinary products, whether the role of the construct of religiosity in the relationship mediates or moderates. In addition, the purpose of this study was to examine the effect of using advertising through social media, in this case, Instagram, on the behavioral intentions of consumers on SME culinary products. The survey was conducted on 200 respondents using Instagram using the purposive sampling technique. Data analysis was performed using Structural Equation Modeling, with Smart PLS program.

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Journal Info
Journal of Business Studies and Management Review
Website

Abbrev

jbsmr

Publisher

Universitas Jambi

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our ...