Garuda - Garba Rujukan Digital

Unri Conference Series: Community Engagement

Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat

Neni Hermita (Universitas Riau)
M. Yogi Riyantama Isjoni (Universitas Riau)
Zetra Hainul Putra (Universitas Riau)
Mahmud Alpusari (Universitas Riau)
Jesi Alexander Alim (Universitas Riau)
Dahnilsyah Dahnilsyah (Universitas Riau)
Joleha Joleha (Universitas Riau)
Precian Agung Assyafi’I (Universitas Riau)
Hafizt Muhamad Islami (Universitas Riau)
Noval Rivaldo (Universitas Riau)
Novia Yuliana Anita (Universitas Riau)
Nurlaili Suriyani (Universitas Riau)
Ghulami Afra Rulya (Universitas Riau)
Medina Sophie Anggini (Universitas Riau)
Tsani Latifa (Universitas Riau)
Ayu Sulistyaningsih (Universitas Riau)

Publish Date
04 Jan 2023

The term digital marketing is crowded along with the increasing use of the internet. Unlike before the internet, digit activity. As the purpose of this community service activity is as an empowerment to improve understanding, especially marketing of MSME products in Air Dingin Village with a descriptive method of analysis with a qualitative approach. The object of the study is all MSMEs in Cold Water Village, Bukit Raya District, Pekanbaru City. Data collection using the interview method with data analysis techniques using deduction logic, comparing the theories behind the problem. The conclusion obtained that the development of MSME Digital Marketing in Air Dingin Village is able to become a driving factor for regional economic growth and has a positive impact on the progress of MSME.

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