Jurnal Sosiologi Pertanian dan Agribisnis (JuSPA)
Vol 5 No 1 (2023): Januari : Jurnal Sosiologi Pertanian dan Agribisnis

ANALISIS PENGAMBILAN KEPUTUSAN PETANI MEMILIH VARIETAS BENIH PADI DI DESA TALOK KECAMATAN KALITIDU KABUPATEN BOJONEGORO

Ahmad Aminudin (Universitas Bojonegoro)
Deviana Diah Probowati (Universitas Bojonegoro)
Moh Yusuf Dawud (Universitas Bojonegoro)

Article Info

Publish Date
27 Feb 2023

Abstract

Farmers' decision making on the use of rice seeds is one of the determining factors for achieving optimal results in a farming business, because if one chooses the type of rice seed, the results achieved are not optimal. This study aims to analyze what factors influence farmers' decisions on the use of rice seeds in Talok Village, Kalitidu District, Bojonegoro Regency. The sampling method in this study used the Random Sampling technique and to determine the sample size, the Slovin formula was used. Analysis of research data using the Multiple Linear Regression Analysis method with the help of SPSS 25 software. From the results of the study indicate that three variables that influence farmers' decisions on the use of rice seeds, namely the price of rice seeds, where to get the seeds, and promotion of 24.2% affect the product selection. rice seeds.

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Journal Info
Jurnal Sosiologi Pertanian dan Agribisnis (JuSPA)
Website

Abbrev

JuSPA

Publisher

Universitas Gajah Putih

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Jurnal Sosiologi Pertanian dan Agribisnis (JuSPA) mencakup bidang keilmuan Agribisnis meliputi : Sosial Ekonomi Pertanian, Gizi Masyarakat dan Sumber Daya Keluarga, Ekonomi Pertanian, Sosiologi Pedesaan, Agribisnis, Penyuluh Pertanian. Jurnal Sosiologi Pertanian dan Agribisnis (JuSPA) terbit dua ...