Jurnal Entrepreneur dan Entrepreneurship
Vol. 11 No. 1 (2022): Jurnal JEE

The Effect of Organizational Inertia and Customer Orientation with Incremental Innovation as the Mediating Variable towards Organizational Performance

Charly Hongdiyanto (Universitas Ciputra)
Lydia Ari Widyarini (Widya Mandala Catholic University)
Adi Kurniawan Yusup (Doctoral Student of Widya Mandala Catholic University)

Article Info

Publish Date
24 Sep 2022

Abstract

The purpose of this study was to find out the relationship between Organizational Inertia, Customer Orientation, Incremental Innovation and Organizational Performance. The sample used in this study were 180 MSME companies spread across East Java. The reason MSMEs are used in this study is related to the concept of organizational inertia that is attached to small-scale companies. From this study it was found that incremental innovation is not a mediating variable that links organizational inertia and customer orientation with organizational performance.

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Journal Info
Jurnal Entrepreneur dan Entrepreneurship
Website

Abbrev

JEE

Publisher

Universitas Ciputra Surabaya

Subject

Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Entrepreneur dan Entrepreneurship (JEE ISSN : 2580-9393) is published twice a year in the months of March and September.It publishes manuscripts within the fields of entrepreneur and entrepreneurship.Jurnal Entrepreneur dan Entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is ...