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THE IDENTIFICATION OF SMALL MEDIUM ENTERPRISE (SME) OWNER ENTREPRENEURSHIP CHARACTERISTICS BY USING ENTREPRENEURIAL MARKETING APPROACH Hongdiyanto, Charly
Journal of Management and Business Vol 13, No 1 (2014): MARCH 2014
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Economic crisis occurred in 1997 had brought continuously negative affect in economic and social aspect. This negative effect experienced by Indonesia as one of the countries in Asia region forced to survive from global economic crisis. One among many downfalls from thisunfortunate event was many big scale companies had to deal with bankruptcy. Interesting fact from this event sought by researcher was the ability of small medium enterprise (SME) to survive from economic crisis compared to other big companies. Therefore, focus to small and medium size company should be put into consideration. One of the ideas to improve the performance of SME is by implementing the concept of entrepreneurial marketing. The goal of this research is to identify characters owned by entrepreneurial marketer. Five owners of SMEâ€™s in food and beverage industry are used as the respondents in this research. In depth interview is used for the method in gaining the valuable information. Data analysis used consist of data exposure, grouping the information, analysis and make the conclusion.

ANALISIS EMOSI CALON AKSEPTOR PRIA: SEBUAH DASAR PEMBUATAN IKLAN LAYANAN MASYARAKAT UNTUK PROGRAM KELUARGA BERENCANA DI SURABAYA Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

PELATIHAN PELAKSANAAN TEORI KEPEMIMPINAN DARI FILM “MONEY HEIST” SECARA DARING Hartono, Wendra; Hongdiyanto, Charly; Kurniawan, Felicia Bella; Ismawati, Anastasia Filiana
Jurnal LeECOM (Leverage, Engagement, Empowerment of Community) Vol 2 No 2 (2020): Jurnal LeECOM
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v2i2.1598

Di era pandemic COVID-19 ini, banyak sekali orang menghabiskan waktu dengan belajar dan bekerjadirumah, yang dikenal dengan istilah study from home atau work from home. Kegiatan PengabdianMasyarakat dapat dilaksanakan secara daring semakin menujukkan pola trend yang semakin meningkatselama wabah ini, misalnya kegiatan pelatihan teori kepemimpinan dari film Money Heist. Pelatihan TeoriKepemimpinan ini mengajak peserta untuk berdiskusi tentang karakter tokoh yang bernama “Tokyo” dan“Berlin”, yang bertujuan untuk mengevaluasi dan menarik sebuah kesimpulan tentang teori kepemimpinanyang lebih cocok atau layak untuk digunakan selama kegiatan berlangsung. Metode pelaksanaan kegiatanpengabdian masyarakat ini dilaksanakan dalam beberapa tahap seperti perencanaan, persiapan,pengkoordinasian, pelaksanaan dan pengevaluasian. Kesimpulan dari kegiatan pengabdian masyarakat iniadalah peserta memperoleh wawasan tentang teori kepemimpinan dan bentuk pelaksanaan nya dalam filmdan kehidupan sehari-hari.

PROMOTING STARTUP BUSINESS’ SUCCESS IN UNIVERSITAS CIPUTRA SURABAYA: THE ROLE OF ENTREPRENEURSHIP EDUCATION Soesanto, Carlyn; Hartono, Wendra; Hongdiyanto, Charly; Ongkowijoyo, Gracia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2884

Entrepreneurship is one of the ways to decrease the unemployment rate and promote economic growth. Entrepreneurial character can be taught through entrepreneurship education, which also help new entrepreneurs to minimize failure rate when starting a business. Universitas Ciputra Surabaya (UCS) is considered as the pioneer of entrepreneurial university in Indonesia and has an entrepreneurship course series called E-Wednesday. This university encourages students to have entrepreneurial spirits. The purpose of this study is to explore the role of entrepreneurship course in UCS toward startup business’ success. Semi-structured interview, documentation, and secondary data were used to collect data. Purposive sampling was used to select informants. The result of this study indicates that E-Wednesday gives positive impact and contributes to students startup business’ success. Students can implement the theories learned when creating real business projects. The entrepreneurship course has important roles such as to provide mentoring, facility, networking, and motivation for students. Specifically, UCS’s E-Wednesday provides students not only business lecturers, but also real entrepreneurs as facilitators. Exhibition, workshop, bazaar, and business incubators are the facilities provided by E-Wednesday to help students develop their businesses. Nonetheless, there are still some improvements to be made for the betterment of E- Wednesday. Keywords: Entrepreneurship Course, Startup Business’ Success, Qualitative Method

Pelatihan Pendidikan Entrepreneurship Bagi Siswa-Siswi SMAK Frateran: Penentuan Strategi Harga Jual Gunawan, Lenny; Agustiono, Agustiono; Hongdiyanto, Charly; Hartono, Wendra
Jurnal LeECOM (Leverage, Engagement, Empowerment of Community) Vol. 3 No. 2 (2021): Jurnal LeECOM
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v3i2.2332

The purpose of this community service to Frateran Highschool is to increase their understanding towards Determining Pricing Strategy within their businesses. This training is on live discussion via zoom regarding the previous experiences in determining pricing strategy among lecturers, facilitators, and students as participants. These activities were conducted in an hour meeting session on 17th September 2021, as community service from Ciputra lecturers’ activity to SMAK. Frateran Surabaya. The class was attended by 12 out of 15 students registered, grade XII within Entrepreneurship Subject. The pricing strategies matrix consists of 3x3 quadrants, which then divided into 1. Fixed menu Pricing, and 2. Dynamic Pricing. Students also learned about value added within a product, thus lead them into positioning and differentiation for the businesses. The explanation also given by using examples for each method: Traveloka, Gofood, Grabfood (promotional posters & vouchers) to balance out peak and low order times, Ovo (program features in application) increasing customers convenience in adding values, Starbucks (personnel contribution service and behind the scenes operational video). The conclusion, the activity was able to increase students’ understanding of fixed and dynamic pricing strategy, value added within products/services, and finally positioning and differentiation within service industry.

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

THE MEDIATION EFFECT OF CUSTOMER SATISFACTION IN RELATIONSHIP BETWEEN PRODUCT QUALITY AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FUZEE SUSHI Charly Hongdiyanto; Kevin Liemena
FIRM Journal of Management Studies Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i2.1557

Food and beverage industry in Indonesia has been growing constantly every year and also contributed to manufacture and economy growth in both current and the next following years. The important role of food and beverage industry is transparent through the consistent contribution and significant impact toward Gross Domestic Product and food and beverage startup businesses has been experiencing growth every year due to the growth of population in Indonesia. This study was made to know the effect of product quality and service quality towards customer loyalty of Fuzee Sushi. There is also customer satisfaction as a mediator between product quality and service quality to customer loyalty. This research aims on Fuzee Sushi’ customers that has bought the product more than once. An online questionnaire was distributed to the entire sample and used five points Likert scale as a measurement method. The data are analyzed using Partial Least Square. The result of this research showed that product quality has positive relationship toward customer loyalty directly however, service quality does not have positive impact directly toward customer loyalty. Product quality and service quality mediated by customer satisfaction has positive impact towards customer loyalty. The findings purpose is to understand more about product quality, service quality, customer satisfaction, and customer loyalty relationship in start-up food and beverage business in Indonesia.

Analisis Penerapan Manajemen Persediaan pada Perusahaan Goodwill Angga Kusuma Putra; Charly Hongdiyanto
Jurnal Aplikasi Manajemen Vol 13, No 3 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.353 KB)

Abstract: The purpose of this study is to determine the appropriate stock of managementsystem for Goodwill Company, for both present time and the next two years. This study usesStock Management Theory, Economic Order Quantity (EOQ) and Just In Time (JIT) Methods.EOQ method uses some calculations in order to know the optimum stock for a company,the total costs, and the re-order point. Meanwhile, JIT theory consists of information on howto apply the method in the company, including the advantages and disadvantages of usingthe method. The population of the data and sample were taken from the interviews conductedto the similar companies and masons which were involved in Goodwill’s business. Resultsshow that the company has yet effectively apply the right stock management. Based on thecalculation that uses total cost formula, the EOQ methods will enable the company to savemore on total cost compared to the company’s current stock management system. In addition,the JIT methods can make the company save even more on total cost compared to EOQmethods. However, judging from the present condition of the company, the company is not yetable to apply the JIT methods. Therefore, the future plan for the company is to apply the EOQmethods in the next year and the JIT methods in the next two years as its stock managementsystem.Keywords: stock management, economic order quantity, just in time

THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION ON ONLINE SHOP IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY [PENGARUH KUALITAS E-SERVICE DAN E-RECOVERY TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE DI SURABAYA: PERAN LOYALITAS NASABAH SEBAGAI VARIABEL MEDIASI] Charly Hongdiyanto; Metta Padmalia; Gladys Greselda Gosal; Devi Vionita Wahanadie
DeReMa (Development Research of Management): Jurnal Manajemen Vol 15, No 2 (2020): SEPTEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v15i2.2440

The aim of this study is to determine whether E-Service Quality and E-Recovery influences repurchase intention in online stores in Surabaya by using customer loyalty as a mediator. This research was conducted from January 2020 to May 2020. The research method used was a survey method with a Likert scale. The population in this study was Surabaya residents who had already made a purchase in online stores. The researcher distributed 135 questionnaires to mostly 17-25 year old respondents, using purposive sampling methods. There were 117 respondent questionnaires that were suitable to be processed. Data analysis techniques using SmartPLS software version 3.2.9, PLS with structural equation analysis (SEM). The results show that the variable mediated by customer loyalty has a large influence on repurchase intention. In this study, it can be explained that there are significant influences between the effect of E-Service Quality and E-Recovery mediated by customer loyalty towards repurchase intention.Abstrak dalam Bahasa Indonesia. Penelitian ini dilakukan bertujuan untuk mengetahui adakah pengaruh antara E-Service Quality dan E-Recovery terhadap niat beli kembali pada toko online di Surabaya dengan menggunakan loyalitas pelanggan sebagai mediator. Penelitian ini dilakukan dari Januari 2020 hingga Mei 2020. Metode survei digunakan dalam peneltian ini dengan menggunakan skala likert. Populasinya adalah orang Surabaya dan sudah melakukan pembelian di Toko Online. Peneliti membagikan 135 kuesioner kepada sebagian besar responden berusia 17-25 tahun, menggunakan metode purposive sampling. Ada 117 responden yang cocok untuk diproses. Teknik analisis data menggunakan perangkat lunak SmartPLS versi 3.2.9 PLS (Partial Least Square) dengan analisis persamaan struktural (SEM). Hasil penelitian menunjukkan bahwa variabel yang dimediasi oleh loyalitas pelanggan berpengaruh terhadap niat pembelian kembali. kemudian, dijelaskan lagi terdapat pengaruh antara efek Kualitas E-Layanan dan E-Recovery yang dimediasi oleh loyalitas pelanggan terhadap niat pembelian kembali.

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