Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika
Vol 21, No 1 (2023): Maret 2023

Pengaruh Keamanan dan Kepercayaan terhadap Repurchase Intention (Studi Kasus pada Shopee di Jakarta Barat)

Iwan, Iwan (Unknown)
Purwatiningsih, Purwatiningsih (Unknown)

Article Info

Publish Date
27 Mar 2023

Abstract

The development of information and communication technology brings very fast changes at this time, many people use the internet for buying and selling transactions. The purpose of this study is to determine the effect of security and trust on repurchase intention at e-commerce Shopee, partially or collectively. The method used in this research is regression. By using the independent variables of security and trust while the dependent variable uses repurchase intention. This study used a sample of 155 people from a student population who had shopped online at Shopee in the West Jakarta area. As for the results, trust has a positive and significant effect on repurchase intention, while security has no effect on repurchase intention. simultaneously (together) security and trust have a significant effect on Repurchase Intention. Keywords: Security, Trust, Purchase Intention

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Journal Info
Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika
Website

Abbrev

perspektif

Publisher

Universitas Bina Sarana Informatika

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Jurnal Perspektif pertama kali diterbitkan pada tahun 2013. Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis kritis mengenai penelitian di Bidang Ilmu Sistem Informasi, Manajemen dan Ekonomi. Jurnal Perspektif menerbitkan 2 (dua) jurnal dalam setiap ...