E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis
Vol 24, No 1 (2023): April

Factors Influencing Young Muslim Women's Decisions in Buying Halal Skincare

Halida Bahri (Department of Management, Universitas Malikussaleh)
Naufal Bachri (Department of Management, Universitas Malikussaleh)
Saharuddin Saharuddin (Universitas Malikussaleh)
Sutriani Sutriani (Universitas Malikussaleh)
Zulkifli Zulkifli (Universitas Malikussaleh)

Article Info

Publish Date
04 Apr 2023

Abstract

This study aims to examine the influence of lifestyle factor, religiosity, and consumer perceptions on young Muslim women's decisions to buy halal skincare in the Kota Lhokseumawe. This study uses primary data obtained by distributing structured questionnaires to 112 respondents. The sample was selected with a purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that lifestyle, level of religiosity, and consumer perception have positive dan significant effect on young Muslim women's decisions in buying halal skincare products in Kota Lhokseumawe. This finding has implications for the development of the concept of purchasing halal products.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis
Website

Abbrev

emabis

Publisher

Universitas Malikussaleh

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

E-Mabis menerima artikel hasil riset dari para peneliti baik dosen, mahasiswa maupun praktisi dalam bidang ekonomi, manajemen dan bisnis yang belum pernah diterbitkan pada jurnal lain, artikel dapat berupa hasil kajian teoritis maupun hasil penelitian yang ditulis dalam bahasa Indonesia atau ...