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All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis
Halida Bahri
Department of Management, Universitas Malikussaleh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factors Influencing Young Muslim Women's Decisions in Buying Halal Skincare Halida Bahri; Naufal Bachri; Saharuddin Saharuddin; Sutriani Sutriani; Zulkifli Zulkifli
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.1003

Abstract

This study aims to examine the influence of lifestyle factor, religiosity, and consumer perceptions on young Muslim women's decisions to buy halal skincare in the Kota Lhokseumawe. This study uses primary data obtained by distributing structured questionnaires to 112 respondents. The sample was selected with a purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that lifestyle, level of religiosity, and consumer perception have positive dan significant effect on young Muslim women's decisions in buying halal skincare products in Kota Lhokseumawe. This finding has implications for the development of the concept of purchasing halal products.
Co-Authors Naufal Bachri, Naufal Saharuddin Saharuddin Sutriani Sutriani Zulkifli