Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Vol. 9 No. 1 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat

Modernisasi Pangan Khas Minangkabau Palai Bada dengan Implementasi Inovasi pada Pengolahan dan Pemasaran

Ediset Ediset (Unknown)
Rian Hidayat (Universitas Andalas)
Taufiq Ihsan (Universitas Andalas)
Weriantoni Weriantoni (Universitas Andalas)
Amrizal Anas (Universitas Andalas)



Article Info

Publish Date
29 Mar 2023

Abstract

The Community Partnership Program (CPP) to help businesses grow and develop is carried out in the Panas Minder group (Palai Bada Khas Minangkabau Moderized) which is located in Pauh District, Padang City. The product of Panas Minder's business is typical Minangkabau Palai Bada food, the product is still being processed and marketed traditionally so that the product does not last long and only has a local market share. The objectives of the activities are to improve the processing of Palai Bada products by implementing innovation in the combustion processes, and improve the marketing strategy of Palai Bada products by adopting digital marketing. The mentoring methods used to assist partners are field meetings and business meeting. The results of the coaching activities are partners have adopted combustion innovationsusing modern Furcase and Panas Minder partners have been trained and guided to take advantage of digital marketing by creating websites and official Instagram lines.

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Journal Info

Abbrev

j-agrokreatif

Publisher

Subject

Aerospace Engineering

Description

Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat diterbitkan tiga kali setahun pada bulan Maret, Juli, dan November oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Institut Pertanian Bogor (IPB). Artikel yang dimuat meliputi hasil-hasil pengabdian kepada masyarakat yang ...