International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 3 No. 3 (2023): May

HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS

Ety Nurhayaty (Universitas Bina Sarana Informatika)
Dede Suleman (Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya)
Mohamad Trio Febriyantoro (Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya)
Ida Zuniarti (Universitas Nusa Mandiri)
Sri Rusiyati (Universitas Nusa Mandiri)
Sofyan Marwansyah (Universitas Bina Sarana Informatika)
Aprilia Puspasari (Universitas Bina Sarana Informatika)
Lukman Hakim (Universitas Bina Sarana Informatika)

Article Info

Publish Date
06 May 2023

Abstract

The growth of e-commerce is very rapid in today's era, giving rise to intense competition and efforts to increase consumers in an e-commerce are not easy efforts. Therefore, many advantages are now being offered by e-commerce, including the ease of payment and the many discounts that are provided. So research on these two variables is important to see the effect on consumer purchasing decisions. In this study using 100 sample 3 variables and 15 indicators and using SPSS analysis tools. The results showed that the ease of payment or the ease of payment has an effect on purchasing decisions and discounts also have an effect on consumer purchasing decisions. Therefore efforts to increase ease of payment and discounts are the right strategy for e-commerce to increase sales.

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Journal Info
International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Website

Abbrev

IJERLAS

Publisher

CV. RADJA PUBLIKA

Subject

Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

This journal accepts articles on results of the research in fields of Education, Cross Culture, Law, Environmental Empowerment which are the latest issues from the results of activities or practical implementations that are problem solving, comprehensive, meaningful, latest and sustainable findings ...