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All Journal International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis
Ida Zuniarti
Universitas Nusa Mandiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence Of Consumer Decisions On The Desire To Shopping: Easy Of Use And Usefulness Ida Zuniarti; Eigis Yani Pramularso; Taat Kuspriyono; Slamet Heri Winarno; Sofyan Marwansyah; Roy Irawan; Dede Mustomi; Fitri Rahmiyatun
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.442 KB) | DOI: 10.5555/ijosmas.v3i2.176

Abstract

This study examines the relationship between the desire to shop and consumer decisions. And for the focus of this research is how usability and convenience variables that directly affect the desire to buy and consumer buying decisions. In online purchases, the population is all consumers who have ever shopped online, therefore in the study the number of populations is large and the number is not known precisely, so the researcher decided to make a sampling using random sampling method which is part of the quota sampling technique using respondents aged over 19 years and resides in the Jakarta area. The sample taken amounted to 120 respondents. The results of this study indicate that usability and convenience have a significant and significant effect on consumer spending. Usefulness of use is a variable that has a contribution and influence on the decision to spend. While the desire to buy has a significant and significant effect on consumer decisions to buy. So that the usability factor of a better way and the convenience of the shopping system directly affect consumer decisions.
Mediation Of Consumer Satisfaction On Product Quality And Quality Of Service To Customer Loyalty Hanamasa Restaurant In Jakarta Sri Rusiyati; Dede Suleman; Ida Zuniarti; Ety Nurhayaty; Aprilia Puspasari; Dede Mustomi; Joko Ariawan; Lukman Hakim
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.255

Abstract

This study aims to analyze the mediating effect of customer satisfaction on product quality and service quality variables on customer loyalty at Hanamasa restaurant in Jakarta. Sampling used purposive sampling method, the collected data was processed using SmartPLS 3.0 software. The results showed that customer satisfaction was not significant as a mediating variable on the effect of product quality on loyalty, while on the effect of service quality on loyalty, customer satisfaction became a significant mediating variable. The findings of this study also show that service quality has a significant impact on customer satisfaction, and customer satisfaction has a significant impact on loyalty
HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS Ety Nurhayaty; Dede Suleman; Mohamad Trio Febriyantoro; Ida Zuniarti; Sri Rusiyati; Sofyan Marwansyah; Aprilia Puspasari; Lukman Hakim
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.885

Abstract

The growth of e-commerce is very rapid in today's era, giving rise to intense competition and efforts to increase consumers in an e-commerce are not easy efforts. Therefore, many advantages are now being offered by e-commerce, including the ease of payment and the many discounts that are provided. So research on these two variables is important to see the effect on consumer purchasing decisions. In this study using 100 sample 3 variables and 15 indicators and using SPSS analysis tools. The results showed that the ease of payment or the ease of payment has an effect on purchasing decisions and discounts also have an effect on consumer purchasing decisions. Therefore efforts to increase ease of payment and discounts are the right strategy for e-commerce to increase sales.
Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas Sri Rusiyati; Ida Zuniarti; Instianti Elyana; Hary Mulyadi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 1 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunitas UMKM Naik Kelas, merupakan wadah organisasi yang dibentuk dari rasa kebersamaan sebagai dampak Pandemi Covid 19, dimana pelaku UMKM sangat merasakan dampak penurunan usaha yang sangat signifikan, didalam Komunitas UMKM Naik Kelas Pelaku UMKM diberikan pelatihan dan workshop yang dapat membantu mengatasi penurunan penjualan dan strategi penjualan pada masa pandemi covid 19. Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas sangat bemanfaat untuk UMKM karena dengan menggunakan Laporan Keuangan Maka UMKM dapat mengambil keputusan untuk keberlanjutan dari bisnisnya serta laporan keuangan juga dapat dijadikan bukti yang sangat konkrit bahwa bisnis dari UMKM layak untuk mendapatkan kredit dari Lembaga keuangan maupun bank. Tanggapan baik dari mitra terhadap pelatihan yang sangat bermanfaat dalam menambah keterampilan mitra dalam penyusunan laporan keuangan dan para peserta sangat antusias serta aktif dalam mengikuti pelatihan dengan mengajukan pertanyaan terkait prosedur penyusunan laporan keuangan. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan kemampuan dalam penyusunan laporan keuangan, dari pencatanan transaksi ke dalam persamaan dasar akuntansi, kemudian disusun laporan keuangan sebesar 80%. Dengan kemampuan yang dimiliki oleh mitra dalam penyusunan laporan keuangan maka mitra yaitu anggota komunitas UMKM naik kelas dapat mengukur kinerja usahanya secara periodik.
Co-Authors Dede Mustomi Dede Suleman Eigis Yani Pramularso Fitri Rahmiyatun Hary Mulyadi Instianti Elyana Joko Ariawan Lukman Hakim Mohamad Trio Febriyantoro Nurhayaty, Ety Puspasari, Aprilia Roy Irawan Slamet Heri Winarno Sofyan Marwansyah Sri Rusiyati Taat Kuspriyono, Taat