Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Vol 4, No 2 (2020): Jurnal Jumbo Vol 4 No 2

PENGARUH KUALITAS JASA TERHADAP KEPUASAN PASIEN YANG DIMEDIASI OLEH CITRA RUMAH SAKIT (STUDI PADA PASIEN RAWAT INAP DI RUMAH SAKIT TIARA SENTOSA KENDARI)

La Ode Man Sabdar (Program Studi Ilmu Manajemen, Program Pascasarjana, Universitas Halu Oleo)
Hasanuddin Bua (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo)
Hayat Yusuf (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo)
Dedy Takdir Syaifuddin (Jurusan Manajemen, Fakutas Ekonomi Dan Bisnis, Universitas Halu Oleo)
Sinarwaty Sinarwaty (Jurusan Manajemen, Fakutas Ekonomi Dan Bisnis, Universitas Halu Oleo)
Abd. Razak Yusuf (Jurusan Manajemen, Fakutas Ekonomi Dan Bisnis, Universitas Halu Oleo)

Article Info

Publish Date
28 Nov 2020

Abstract

This study aims to: 1) examine the influence of service quality on hospital image, 2) examine the effect of service quality on patient satisfaction, 3) examine the influence of hospital image on patient satisfaction, 4) examine the effect of service quality on patient satisfaction mediated by hospital image. The type of this  research is explanatory research, then seen from the approach of research strategy or data collection process, this research uses survey method.  The population in this study was all patients treated at Tiara Sentosa Kendari Hospital. For sampling techniques researchers use non random or non probability selection in the form of purposive sampling. A total of 135 samples were obtained using the formula Hair et al (2010). Data is collected by interview methods and questionnaires. The analysis tool used is Partial Least Square (PLS). The results showed that both directly and indirectly, the quality of services has a positive and significant effect on patient satisfaction at Tiara Sentosa Kendari Hospital.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
593.969 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Website

Abbrev

JUMBO

Publisher

Universitas Halu Oleo

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

JUMBO (Jurnal Manajemen, Bisnis dan Organisasi) adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen, bisnis dan organisasi baik pada organisasi privat yang berorientasi pada profit maupun organisasi publik yang berorientasi ...