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All Journal Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Hayat Yusuf
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN PENGOLAHAN RUMPUT LAUT DI WAKATOBI Oktavinus Oktavinus; Sudirman Zaid; Hayat Yusuf
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 5, No 2 (2019): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.224 KB) | DOI: 10.22487/jimut.v5i2.153

Abstract

The purpose of this study was to find out and analyze the influence of market orientation and product innovation on competitive advantage and the performance of marketing seaweed processing in Wakatobi. The variables of this study are market orientation, product innovation, competitive advantage and marketing performance. The population of this study was seaweed farmer groups with the number of respondents 48. The analysis used was descriptive and inferential analysis with the help of path analysis tools. The results of this study indicate that the direct influence of market orientation, product innovation and competitive advantage has a positive and significant effect on the performance of seaweed processing marketing in Wakatobi. While the indirect influence of market orientation and product innovation on marketing performance through competitive advantage plays a role in pseudo mediating.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh orientasi pasar dan inovasi produk terhadap keunggulan bersaing dan kinerja pemasaran pengolahan rumput laut di Wakatobi. Variabel penelitian ini adalah orientasi pasar, inovasi produk, keunggulan bersaing dan kinerja pemasaran. Populasi penelitian ini adalah kelompok petani rumput laut dengan jumlah  responden 48. Analisis yang digunakan adalah analisis deskriptif dan inferensial dengan bantuan alat analisis jalur. Hasil penelitian ini menunjukkan bahwa pengaruh langsung  orientasi pasar, inovasi produk dan keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran pengolahan rumput laut di Wakatobi. Sedangkan pengaruh tidak langsung orientasi pasar dan inovasi produk terhadap kinerja pemasaran melalui keunggulan bersaing berperan dalam memediasi semu.
PENGARUH KUALITAS JASA TERHADAP KEPUASAN PASIEN YANG DIMEDIASI OLEH CITRA RUMAH SAKIT (STUDI PADA PASIEN RAWAT INAP DI RUMAH SAKIT TIARA SENTOSA KENDARI) La Ode Man Sabdar; Hasanuddin Bua; Hayat Yusuf; Dedy Takdir Syaifuddin; Sinarwaty Sinarwaty; Abd. Razak Yusuf
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 2 (2020): Jurnal Jumbo Vol 4 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.969 KB) | DOI: 10.33772/jumbo.v4i2.15794

Abstract

This study aims to: 1) examine the influence of service quality on hospital image, 2) examine the effect of service quality on patient satisfaction, 3) examine the influence of hospital image on patient satisfaction, 4) examine the effect of service quality on patient satisfaction mediated by hospital image. The type of this  research is explanatory research, then seen from the approach of research strategy or data collection process, this research uses survey method.  The population in this study was all patients treated at Tiara Sentosa Kendari Hospital. For sampling techniques researchers use non random or non probability selection in the form of purposive sampling. A total of 135 samples were obtained using the formula Hair et al (2010). Data is collected by interview methods and questionnaires. The analysis tool used is Partial Least Square (PLS). The results showed that both directly and indirectly, the quality of services has a positive and significant effect on patient satisfaction at Tiara Sentosa Kendari Hospital.
PENGARUH KUALITAS INFORMASI, KUALITAS SISTEM DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA Syahra Syahra; Alida Palilati; Hayat Yusuf
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.793 KB) | DOI: 10.33772/jumbo.v4i1.12325

Abstract

This study aims to determine and analyze the effect of information quality, system quality and service quality on student satisfaction at the Faculty of Economics and Islamic Business, Muhammadiyah University, Kendari.The population in this study were FEBI UMK students totaling 510 people consisting of 2016 batch totaling 237 people and 2017 batch totaling 273 students. With 120 respondents. Hypothesis testing is done using SEM (Structural Equation Modeling) or Structural Equation Model with AMOS 4 program. The results showed that: Information quality has a significant effect on student satisfaction. The quality of the system has a negative and significant effect on student satisfaction. And Service Quality has a positive and significant effect on student satisfaction
Co-Authors Abd. Razak Yusuf Alida Palilati Dedy Takdir Syaifuddin Hasanuddin Bua La Ode Man Sabdar Oktavinus Oktavinus Sinarwaty Sunarjo Sudirman Zaid Syahra Syahra