Transekonomika : Akuntansi, Bisnis dan Keuangan
Vol. 3 No. 3 (2023): May 2023

ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT

Antony Sentoso (Universitas Internasional Batam)
Lady (Universitas Internasional Batam)
Caroline Marninda (Universitas Internasional Batam)
Angela (Universitas Internasional Batam)
Charlie Wijaya (Universitas Internasional Batam)
Titan Martinus (Universitas Internasional Batam)



Article Info

Publish Date
07 Jun 2023

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.

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Journal Info

Abbrev

Transekonomika

Publisher

Subject

Economics, Econometrics & Finance

Description

Transekonomika : Akuntansi, Bisnis dan Keuangan, publish by Transpublika Research Center, for sources of information and communication for academics and observers about science and methodology. Published papers are the upshots of research, reflection, and actual critical studies with respect to the ...