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All Journal Manager : Jurnal Ilmu Manajemen Jurnal Pengabdian kepada Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Minfo Polgan (JMP) EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Lady
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Penerapan Digital Marketing Sebagai Sarana Promosi UMKM Legenda Photo di Kota Batam Lady; Antony Sentoso; Cindy Valentina; Michelle Angel Lim; Jenny; Angeline Aurellia
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i1.908

Abstract

Perkembangan dunia fotografi dan dunia digital saat ini mengalami peningkatan yang pesat. Hal ini dilihat dari media-media digital yang semakin banyak digunakan oleh pengguna. Media digital digunakan oleh UMKM Legenda Photo untuk menjual serta memasarkan produk dan jasa yang mereka tawarkan kepada konsumen. Tujuannya adalah untuk membantu UMKM dalam pemanfaatan media digital untuk meningkatkan brand awareness pelanggan terhadap UMKM. Adapun hasil pengimplementasian strategi digital pada UMKM Legenda Photo yang dimana menunjukkan bahwa followers instagram Legenda Photo setelah melakukan promosi secara online meningkat sebanyak 37 kali lipat, dimana dari jumlah followers awal 9 followers meningkat menjadi 285 followers.
Penerapan Digital Marketing Terhadap UMKM Mie Pangsit Bangka Mr.Ong Lady; Calvin Wijaya; Dyfan; Metta Noviani; Raymond; Yendiarti
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 2 (2023)
Publisher : feb@uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/manager.v6i2.14275

Abstract

Ruko Botania in Batam Center is an area where the author's activities are carried out. It should be noted that MSMEs in Indonesia have a very important impact on the role of the economy, Mr.Ong's Bangka Pangsit Noodle MSME is a business engaged in the culinary food sector. This UMKM was opened in 2010 at Botania Garden. The concept of digital marketing originates from the internet and search engines on websites. Creating an Instagram account for the promotion of Mie Pangsit Ayam Bangka Mr.Ong in the form of a product photo that has been designed to include Instagram and a Whatsapp number, and a Facebook contact as well as a Google Maps link which will make it easier for consumers if they want to visit the place of business directly. the instastory feature is also used so that the account's followers can find out the latest info from Mie Pangsit Bangka Mr.Ong, namely @miepangsitbangka.mrong. The purpose of implementing digital marketing for Mr. Ong's Bangka Pangsit Noodle business is so that this business can be better known by the people of Batam. Apart from that, creating social media accounts is also free. Social media will make it easier to interact with customers.
ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Antony Sentoso; Lady; Caroline Marninda; Angela; Charlie Wijaya; Titan Martinus
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.
Analisis Penerapan Digital Marketing Pada UMKM MM. Gemini Lady; Jenny Lim; Jery Tango; Nicholas Fernandes; Susanti; Thomas Eddison
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12513

Abstract

UMKM MM. Gemini merupakan salah satu UMKM yang bergerak di bidang Minimarket yang menjual berbagai macam olahan oleh-oleh khas Kota Batam. Meskipun telah berdiri selama beberapa tahun, MM. Gemini masih kesulitan dalam memasarkan produknya secara efektif dan efisien, khususnya dalam memanfaatkan digital marketing. Penelitian ini bertujuan untuk menganalisis penerapan digital marketing pada UMKM MM. Gemini dan memberikan rekomendasi untuk meningkatkan efektivitas penerapannya. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif. Data dikumpulkan melalui wawancara dengan pemilik UMKM dan pelanggan UMKM MM. Gemini. Hasil penelitian menunjukkan bahwa UMKM MM. Gemini belum menerapkan digital marketing, contohnya belum ada google maps dan sosial media seperti Instagram, Facebook, dan Tiktok. Beberapa kendala yang dihadapi oleh UMKM MM. Gemini dalam menerapkan digital marketing adalah kurangnya pengetahuan dan keterampilan dalam mengelola media sosial. Diharapkan hasil penelitian dapat memberikan sumbangan bagi pengembangan strategi digital marketing dan penjualan pada UMKM di Indonesia, khususnya pada UMKM yang bergerak di bidang kuliner dan oleh-oleh khas daerah.
PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM Lady; Antony Sentoso; Novi Aprillia; Kelly; Eddy Oktarianto; Andryanto; Kelvin Kwek
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.5766

Abstract

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.
Pengaruh Reliability, Tangible, Responsiveness, Assurance dan Empathy terhadap Customer Loyalty yang Dimediasi Customer Satisfaction pada Pemilik Kendaraan Bermotor Listrik di Indonesia Lady; Bastanta Sebayang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1834

Abstract

As economic, business, and social activities require rapid mobility of people and resources, transportation has become a very important necessity. Although the sales of electric motors are not as big as conventional motors, the demand for them continues to grow. For a company to continue running, it needs customers who are loyal to the company. The purpose of this study was to examine the satisfied customer is have a good impact on customer loyalty. Researchers chose reliability, tangible, responsiveness, assurance and empathy variables as independent variables, customer loyalty as the dependent variable, and customer satisfaction as the mediating variable. The results showed that: 1) There is a direct influence with significant positive results on Reliability, Tangible, Responsiveness, Assurance and Empathy on Customer Loyalty. 2) There is an indirect effect with significant positive results on Reliability, Tangible, Responsiveness, Assurance, and Empathy on Customer Loyalty which is mediated by Customer Satisfaction.
Co-Authors Andryanto Angela Angeline Aurellia Antony Sentoso Bastanta Sebayang Calvin Wijaya Caroline Marninda Charlie Wijaya Cindy Valentina Dyfan Eddy Oktarianto Jenny Jenny Lim Jery Tango Kelly Kelvin Kwek Metta Noviani Michelle Angel Lim Nicholas Fernandes Novi Aprillia Raymond Susanti Thomas Eddison Titan Martinus Yendiarti